16 Inspiring Quotes from Mad Men's Don Draper

16 Inspiring Quotes from Mad Men’s Don Draper

Don Draper, the main character from the hit TV show Mad Men, is known as the adulterous and alcoholic creative director that has suffered through various family and self-identity issues. However, there’s no denying the fictional character’s flair for marketing and creativity. While modelling your personal life after Draper can prove to be disastrous, the character does impart a significant amount of marketing wisdom that can help you execute campaigns effectively. Below is a infographic showing some of his most powerful quotes based on marketing.  (more…)

Brick and Mortar Store Owners: I can't Click Your Social Media Stickers

Brick and Mortar Store Owners: I can’t Click Your Social Media Stickers

More of a pet peeve than anything else, I cringe whenever I see a store owner use valuable advertising space within stores to lazily display social media icons. I am a big proponent of brands advocating their social media presence, but merely displaying icons will not only confuse your audience, but prove to be as effective as yelling at customers.

(although yelling “Buy Now!” repeatedly could scare them into purchasing).

Take the following example I saw earlier today (no offense to the store owner of this business).

Brick & Mortar Store Owners: I can't Click Your Social Media Logos

Can you spot the issue in the case above? People walking past the store are asked to follow the company on Facebook, Twitter, and Instagram- that’s normal. However, how are they supposed to find the business in question? Merely displaying the icons without any sort of link or even a QR code means you are asking users to spend valuable time trying to find you on those platforms. If your business has a common name, or if your store is part of a national chain, it will become even harder for people to find your social media profiles.  (more…)

Social Media Statistics from MLB's 2014 Opening Day [INFOGRAPHIC]

Social Media Statistics from MLB’s 2014 Opening Day [INFOGRAPHIC]

Although yours truly hails from Montreal, a city that saw the Expos relocate to Washington 10 years ago, I still actively follow Major League Baseball every year. In fact, I recently attended the Blue Jays and Mets series of exhibition games at the Olympic Stadium in Montreal last month, rejuvenating a baseball fever that had cooled down considerably over the past couple of years. However, unlike the last time the Expos were here, I was carrying a smartphone full of social media applications, broadcasting my thoughts and sharing photos on Facebook, Twitter, Instagram, and Foursquare. There’s no doubt that social media platforms and sports go together; in fact, a recent infographic published by Statographics showed how popular baseball was on social networks on March 31. Some of the stats include: (more…)

House Jelly

If Social Media Platforms were Houses from ‘Game of Thrones’

With the hype surrounding the upcoming fourth season of the popular television show Game of Thrones, Mashable decided to prepare a representation of the major social media platforms as houses from the fictional areas of Westeros and Essos (the Dothraki in the case of the latter). Although there really isn’t that much competition between most of these platforms as they have different core functions, there is still an ongoing battle for dominance within the social media world.

The association between popular platforms and houses from Game of Thrones are fitting, particularly the link between 4Chan as the Dothraki. This infographic can even help explain social media for those who love both the TV show and the series it’s based on, A Song of Ice and Fire.  (more…)

Social Media Ecommerce Trends in 2014

Social Media Ecommerce Trends in 2014 [INFOGRAPHIC]

Social media marketing is quickly becoming a popular tactic for ecommerce businesses to generate both brand awareness and revenue generation. According to a recent infographic, there are five main trends to look our for in the coming year:

  1. Brands will use more content produced by consumers for marketing campaigns. Brand advocates are being used more often by companies to promote their business and products in a positive light, relying on word of mouth marketing and peer recommendations to influence sales.
  2.  Social media platforms will have an impact on traditional advertising. With the use of television-specific hashtags, brands are using cross-platform marketing and social ads to generate interest for television programs.
  3. Email marketing and social media will become more integrated. Already two key components of audience development, email and social media marketing are beginning to be blended together by ecommerce brands to push sales and expand total audience reach.
  4. Use of social media marketing will be further developed and advanced by ecommerce companies. With the use of mobile platforms, marketing professionals will figure out how to increase the amount of purchasing activity completed on smartphones and tablets to increase ROI.
  5. The amount of social media campaigns run by brands will significantly increase. Contests have become very popular on platforms such as Facebook, Twitter, and Instagram,  leading to many opportunities for brands to build audiences for remarketing purposes.

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The Power of Social Media for B2B Marketing

The Power of Social Media for B2B Marketing

Social media marketing is largely seen as a tactic embraced by B2C businesses to connect with audiences across multiple platforms. Contests, community building exercises, and product promotional posts are the norm on Facebook and Instagram when it comes to marketing to end users in the B2C environment. This aspect of online marketing has proven to be very effective for ecommerce businesses in particular, with Pinterest being noted as a great source for generating referral traffic. However, social media marketing can also be beneficial for B2B businesses looking to increase brand awareness and generate viable leaders. In 2013, the top five preferred social media platforms among B2B companies were:

  • LinkedIn
  • Facebook
  • Twitter
  • Blogs
  • YouTube

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NHL Social Media Leaderboard: April 2014

NHL Social Media Leaderboard: April 2014

As the NHL season reaches the final couple of weeks of play, the eventual participants of the 2014 NHL playoffs are securing their postseason spots and battling for seeding. With that in mind, I have decided to track each NHL team’s social media following on Facebook, Twitter, and Instagram from now until the playoffs end. While follower counts are strictly vanity metrics and do not take engagement rates & influence into account, I am interested in what kind of effect a successful playoff run can have on a franchise’s aggregate social media following. On the other side, can a disappointing season result in a fanbase’s total reach stagnate? Lastly, with the Phoenix Coyotes upcoming branding change to the Arizona Coyotes, will there be more hype surrounding the franchise now that there is no threat of relocation?

I charted all 30 franchises onto one table below, illustrating the leaders for each particular platform in bold. At the moment, the leaders are:

  • Facebook: Chicago Blackhawks
  • Twitter: Montreal Canadiens
  • Instagram: Boston Bruins
  • Overall: Chicago Blackhawks

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Cool Social Media Stats and Facts for 2014

Cool Social Media Stats and Facts for 2014

With over 2.7 Billion Internet users, the online environment is quickly becoming more and more expansive as the general public uses search engines, email platforms, and social media sites to interact with each other. Motion Design prepared an interactive video that exhibits interesting statistics and figures related to social media marketing within the United States, giving insight into the popularity of the following platforms: YouTube, Facebook, Twitter, LinkedIn, Pinterest, Vine, Instagram, and Snapchat. Mobile devices in particular are making it easier for users to interact with social media applications, which is user the major platforms are announce new milestones in monthly active users.

Which of the stats from the video surprised you the most? (more…)

Social Media Identities: Which Platform Matches You?

Social Media Identities: Which Platform Matches You?

As social media platform become more prevalent, the amount of time we spend engaging with others and sharing information tends to increase. Unfortunately for some, that could mean users start to emulate the identity of their favourite social media platforms. An entertaining infographic prepared by The Maple Kind illustrates the dominant identities in major social media platforms such as Facebook, Twitter, and LinkedIn, providing a laugh for those who have friends or know acquaintances that match these descriptions.

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