Influencer marketing is becoming a more effective digital tactic for brands to generate exposure among targeted niche audiences. A perfectly executed outreach campaign can provide a myriad of benefits for businesses, such as increased brand awareness, positive brand mentions, and potentially lucrative relationships with new advertising partners. Unfortunately for small and medium sized businesses, reaching out to social media influencers and content publishers can be an arduous endeavor. More often than not, though, bloggers will quickly discard advertising-based emails from unknown senders, especially when the content is geared for impersonal mass mailing. However, there is no need to fret: breaking through the barriers of communication is possible, especially when you personalize your pitches and tailor them to the individual bloggers you contact. Below are some important tips to keep in mind when managing your outreach campaigns.
1. Research the Influencer (more…)
There’s no denying that cats rule the Internet. Everywhere you look, whether it’s Facebook, Tumblr, Reddit, or your grandmother’s latest email message, images and videos of cats make up a significant portion of the content we consume online. With that said, I am here to present yet another graphic dedicated to our feline friends. The infographic below shows what the state of the Internet (or rather, social media) looks like on a daily basis.
Luckily there are no hairballs, but if there was one included in the graphic, my best bet would be that 4chan would be associated somehow.
If Social Media Platforms Were Cats…[INFOGRAPHIC]
Game of Thrones has captivated audiences of all kinds across the globe, both through the television show produced by HBO and the book series on which it is based, A Song of Ice and Fire. The rise and fall of houses in the series is reminiscent of that in the social media world. As in the thoroughly entertaining work of fiction, the giants of social media compete with one another for supremacy. The inforgraphic below prepared by Marketo likens six social media platforms to various characters from the series. They are:
- Myspace: Maester Aemon Targaryen
- Tumblr: Daenerys Targaryen
- Google+: Pereyr Baelish
- Twitter: House Stark
- Instagram: Margaery Tyrell
- Facebook: House Lannister
There’s no doubting it: mobile will overtake desktop soon enough.
Every day, digital users access their favourite websites, emails, and social media profiles on all types of mobile devices. This presents a multitude of opportunities for businesses to leverage mobile marketing to increase brand awareness, generate leads, and increase revenue generation. An infographic prepared by Text Market illustrates seven reasons why going mobile is a necessity for brands. They are:
- Users will not leave home without mobile devices.
- Messages on mobile devices will get read.
- Mobile is more personal than desktop.
- Smartphones and tablets provide new channels for communication.
- It’s cost effective.
- Access to the Internet is increasing at a rapid rate on mobile platforms.
- Mobile is set to surpass other platforms such as TV.
Facebook already reigns supreme within the social media world, and it seems that its presence on mobile devices is increasing at a rapid rate. At the moment there are over 1 billion monthly active users on Facebook mobile and that number will continue to skyrocket as digital users continue to leverage smartphones and tablets to access social media platforms. Facebook’s influence isn’t limited to its own app: both Instagram and Messenger, Facebook owned applications, each have over 200 million active users as well.
Every single minute, there are millions upon millions of actions taken online or through applications. Mobile technology and advancements in general computing has made it easy for users to become addicted to the online environment, wasting hours on applications such as Facebook and Twitter. An interesting infographic prepared by DOMO collected a range of interesting statistics to represent what happens within one minute on the major online platforms. These include:
- 277,000 Tweets created on Twitter.
- 2,460,000 pieces of content shared on Facebook.
- 204,000,000 email message sent through various communication platforms.
- 4,000,000 search queries are made on Google.
- 216,000 photos are posted to Instagram.
- 3,472 images are pinned on Pinterest.
- 416,667 image/profile swipes are made on Tinder.
Digital media allows web users to share information, network with colleagues, and collaborate on projects online. However, any action taken online can either be indexed by Google or cemented on the web forever. In the case that negative information or content becomes viral, that can prove to be disastrous for managing your brand’s reputation online.
Luckily there are measures you can take to control the branded content web users can view on the Internet. Being proactive and protecting your brand’s reputation can provide you with the following benefits:
- Cement yourself as an influencer and/or expert within your vertical.
- Create new business opportunities for revenue generation.
- Open channels for networking with fellow colleagues and potential customers in your networks.
- Dominate search engines for you brand name and related search terms.
- Increase overall brand awareness and recognition.
Within the online marketing environment, there are a number of ways to generate brand awareness, web traffic, and a positive return on investment. A recent infographic prepared by Conductor compares the four most popular online marketing tactics: search engine optimization, social media marketing, email, and pay per click advertising. The pertinent results of the research includes the following:
- Organic search is still the most effective channel for generating both overall and targeted web traffic. Social media unfortunately produces the highest bounce rates.
- In terms of customer generation, organic search and social media marketing drive in the most B2B conversions, whereas organic search is the most productive B2C channel.
- Email marketing generates the most qualified leads for B2B marketers, just edging out organic search and more than doubling both pay per click advertising and social media.
Email marketing is a growing tactic in the online environment because it helps complement social media activities and allows businesses to strategically remarket to users. However, there is a continuous debate with regards to the optimal times to deploy email campaigns. Conventional wisdom and experience on behalf of advertisers is Wednesday or Thursday afternoon. However, according to statistics compiled in an infographic below, the best reactions may happen several days after initial email deployment:
- 21% of transactions happen within two days of receiving an email.
- 32% of purchases take place two week after the initial reception of an email.
Don Draper, the main character from the hit TV show Mad Men, is known as the adulterous and alcoholic creative director that has suffered through various family and self-identity issues. However, there’s no denying the fictional character’s flair for marketing and creativity. While modelling your personal life after Draper can prove to be disastrous, the character does impart a significant amount of marketing wisdom that can help you execute campaigns effectively. Below is a infographic showing some of his most powerful quotes based on marketing. (more…)