Month: February 2013

Big Brands Capitalize on the Most Social Super Bowl of All Time

There’s no doubt that the Super Bowl is possibly one of, if not, the most anticipated events every year in North America. Due to the popularity of football on both the collegiate and professional level, it’s no wonder why marketing professionals willingly invest millions of dollars in television advertising and promotion. However, despite all the commercialization behind the big event, some of the most impressive promotional activities and statistics this year originated from social media channels.

Oreo Capitalizes on the Power Outage


Frank & Oak: Showing Retailers how to Employ Strategic Remarketing Online

It’s been quite a while since my last contribution to this blog, but I thought it would be fun to tailor the content of my first post in two months to Frank & Oak’s innovative marketing strategy. For those of you unaware of the brand, Frank & Oak is a successful online retail business, leveraging the power of social media, email marketing, and an effective easy-to-use website to go from nowhere to $6+ million in sales within a year. I’ve been following the brand ever since I first heard of them back in September, and they have inspired me to approach online marketing in a different fashion. As I become more immersed in developing membership marketing programs for online retails clients as part of my work, I thought I would give a nod to Frank & Oak and provide a detailed analysis of how they got me to purchase from their site four times within the past two months.