Month: October 2013

Conan O’Brien Conquering LinkedIn is an Example of why Social Media is Awesome

More often than not, social media is either based on individual socialites divulging large parts of their lives (yours truly is definitely guilty of this), or integrated marketing campaigns launched on behalf of brands. Neither is wrong, of course, but it was interesting to see Conan O’Brien make headlines recently as he launched a campaign to conquer LinkedIn and brought something new to the table we haven’t seen before on the professional social network. Late last month, Conan hosted a segment where he mentioned some pretty impressive stats:

  • He has over two million fans on Facebook.
  • Over nine million users follow him on Twitter.
  • Four million fans have flocked to Google+ to follow him there as well.

However, there was one network that had evaded Conan: LinkedIn. (more…)

Social Media 101: Twitter

Social media is playing an increasingly important role when it comes to personal branding and job recruiting. Twitter in particular is a burgeoning technology company, and has cemented itself as one of the main giants in the social media realm. The presentation below is something I prepared for the YES Organization for an upcoming workshop, and goes into detail about the power of Twitter and how users can leverage it effectively for their own social media campaigns.

Additionally, I provide insight into the other pertinent social networks and how they can complement any Twitter-based strategy. Finally, I end the presentation with updated insights from the latest Jobvite Social Recruiting survey.