Below is a collection of the latest news in the social media marketing world:
Pinterest Introduces Recipe Search
Pinterest is a hot spot for a number of different types of images, ranging from fashion and luxurious goods to infographics and memes. However, just like its multimedia photo-sharing competitor, Instagram, there’s one category of images that always get shared/pinned on Pinterest: Food. Users love to share their favourite recipes on the social media website, and understanding consumer demand & behaviour, Pinterest improved its internal search functionality so that users can search for individual foods and ingredients within the site. By allowing users to only filter search results to return recipes, Pinterest is capitalizing on the “cookbook” style of the site for particular users. Pinners can even filter by type of recipes, making it truly a digital cookbook for the new generation of web users.
Pinterest’s official announcement: Pinterest’s Official Blog