Day: February 17, 2014

Flappy Bird

Flappy Bird: We Hardly Knew Ye [INFOGRAPHIC]

Yours truly will admit it: I was addicted to Flappy Bird. Despite being a rather simplistic, unsophisticated game, I was convinced that I could beat my high score after playing just one last time….repeatedly.

The phenomenon took the Internet by storm this past month, and as soon as every major news source began covering the infamous app, Flappy Bird developer, Dong Nguyen, pulled it from both the App Store and Google Play. The crazy rise and fall of the game has lead to StartApp creating a detailed infographic analyzing the entire timeline of the game, and in some cases, providing rather inconceivable statistics. One such statistic lies in the monetization of the mobile game. Flappy Bird’s popularity led to the game generating over $50,000 per day in mobile advertising revenue, giving the aforementioned Nguyen a virtual cash cow.

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Social Media in Sochi

Winning Gold with Social Media in Sochi [INFOGRAPHIC]

Some of the best athletes in the world are currently competing at the 2014 Olympic Games in Sochi, but there’s one competition that’s not getting as much attention as the sporting events: the social media battle for engagement and popularity.

Offerpop prepared a nifty infographic comparing the most pertinent metrics thus far in the 2014 Olympics, analyzing data based on the following:

  • Social Media buzz between the 2012 Summer Games in London vs. the 2014 Winter Games in Sochi. It turns out that the Olympics in London were more popular among viewers, generating more overall tweets in the first five days (#London2012) and a more overall positive sentiment than the current games (#Sochi2014)
  • Most popular brands: there is no surprise that Coca Cola is leading the pack in this regard, with the famous soft drink brand being mentioned in 6,500 total tweets.
  • Most popular hashtags and athletes: although Shaun White failed to win Gold in Sochi, his name generated the most buzz on Twitter.
  • Top countries using the #Sochi2014 hashtag: Canada has been the most active country on a post-per-capita basis, dominating the aforementioned hashtag over other countries such as the United States and the United Kingdom.

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Even Better: Social Media Explained with Hockey

Inspired by the viral images explaining social media with food, I decided to sit down with one of our designers at Rank Media and come up with an infographic that would resonate well with Canadian hockey fans. For those of you who know me, hockey and social media are two of my biggest passions, so it was pretty cool to put this together.

Enjoy!Social Media Explained

 

Source: Rank Media Agency