Day: February 18, 2014

Social Media Basketball

Dunkin’ Tweets: The #NBAAllStar Game Creates a Social Media Buzz

This past weekend, the NBA All-Star game (or #NBAAllStar game in the Twitterverse) hosted in New Orleans generated a significant amount of social media activity on Twitter, with viewers around the world creating over 2.5 million Tweets throughout the telecast. Twitter dug deep into the statistics to analyze which moments and players dominated Twitter feeds, identifying three particular events that created a significant buzz: (more…)