Online marketing is a continuously evolving tactic of the overall marketing mix, especially with social media becoming more popular among business professionals. A recent infographic published by WebDAM illustrates recent trends in marketing and how businesses will leverage channels such as social, email, and SEO to further increase brand awareness, generate leads, and increase overall sales in 2014. Some of the most significant trends include:
- Social Media marketing budgets are expected to double over the next five years. This is due to the fact that Facebook, Twitter, and LinkedIn have viable advertising solutions to either build an audience or generate leads/sales, and emerging platforms such as Pinterest and Instagram will also have advertising features available to brands all over the world soon.
- Emails with social sharing functions increase click-through rates by 158%. Email marketing is quickly evolving to becoming a complementary promotional tactic alongside social media to develop audiences, which is why integrating sharing buttons can help make users more active with your brand.
- 33% of all organic traffic from Google goes to the 1st listing. SEO is becoming more important than ever despite many marketing professional claiming that “SEO is dead”. Those headlines are meant to drive traffic, but more often than not, can easily be debunked just be observing typical user behaviour online. Having the proper site structure, engaging & optimized website content, and a strategic link building strategy is still the foundation of online marketing today.
For more statistics to generate buy-in from executives, check out WedDAM’s infographic below – these stats along should help you increase internal marketing budgets. ;)
Infographic source: WebDAMN Solutions