Day: March 4, 2014

Online Marketing 101: How to Grow Your Audience in a Digital Age [SLIDESHARE]

Online Marketing 101: How to Grow Your Audience in a Digital Age [SLIDESHARE]

Below is a presentation I prepared for an upcoming guest lecture I’ll be giving at an undergraduate IMC (integrated marketing communications) class on the basics of online marketing. While introductory, this does provide some pertinent statistics with regards to the main online marketing channels that can be of use to any professional:

  • Search Engine Optimization
  • Search Engine Marketing (also known as PPC Advertising)
  • Display Advertising
  • Social Media
  • Influencer Marketing / Blogger Outreach
  • Content Marketing
  • Email Marketing
  • Mobile Advertising

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