Day: March 19, 2014

March Madness TV Spend Compared to Other Pro Sports Leagues

March Madness TV Advertising Spend Compared to Pro Sports Leagues

March Madness makes such an impact every year on all forms of media due to the nature of college basketball within the United States. While the regular season pales in comparison to the media buzz college football generates, the postseason tournament garners a lot of attention from all types of sports fans. The allure of the tournament is having the opportunity to score a perfect bracket, or something close to it due to the difficulty in accurately predicting every single winner.

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