There are hundreds, if not, thousands of different types of social media networks, sites, and mobile applications in the online environment. However, there is a consensus with regards to the six major platforms:
These six major social media platforms provide marketing professionals with enough coverage depending on a brand’s targeted audience. While LinkedIn is mostly geared towards B2B marketing, Instagram and Pinterest can be leveraged by ecommerce brands to generate both referral traffic and brand awareness. Facebook and Twitter have become standard marketing platforms for all types of business, whereas Google+ still represents uncharted waters for a lot of businesses. The image below prepared by Leverage New Age Media succinctly provides salient facts and figured regarding each of the six aforementioned social media platforms.