10 years can be quite the long time, especially within the social media environment. An infographic prepared by Endgadget shows some pertinent statistics regarding some of the major platforms and a timeline that shows how the value of social media platforms have grown since 2004. For example, the acquisitions below show a trend that exhibits the growing power of social media marketing platforms:
- 2005: News Corp. purchased Myspace for $580 Million.
- 2006: Google purchased YouTube for $1.65 Billion.
- 2012: Facebook purchased Instagram for $1.0 Billion.
- 2013: Yahoo! purchased Tumblr for $1.1 Billion.
- 2014: Facebook purchased WhatsApp for a staggering $19 Billion.
The foundation of any online marketing strategy lies in search engine optimization (SEO). More than ever, Internet users start searching for products and services online with search engine sites such as Google and Bing. Being able to dominate the first page of rankings for pertinent keywords can help your site capture a significant amount of targeted traffic. However, failing to rank anywhere on the first couple of pages on Google and Bing can end up being disastrous, making it difficult to capture enough relevant traffic to generate a positive ROI online.
An infographic below prepared by Appleton Creative provides a sufficient overview of SEO, providing salient facts and figures regarding this online marketing tactic. In fact, three particular statistics stand out and should convince any executive to buy into a sound SEO strategy:
- 92% of users never scroll past the first page of search engine results.
- One out of every three searches on Google are done on mobile devices.
- 93% of online experiences start with search engines.