10 years can be quite the long time, especially within the social media environment. An infographic prepared by Endgadget shows some pertinent statistics regarding some of the major platforms and a timeline that shows how the value of social media platforms have grown since 2004. For example, the acquisitions below show a trend that exhibits the growing power of social media marketing platforms:
- 2005: News Corp. purchased Myspace for $580 Million.
- 2006: Google purchased YouTube for $1.65 Billion.
- 2012: Facebook purchased Instagram for $1.0 Billion.
- 2013: Yahoo! purchased Tumblr for $1.1 Billion.
- 2014: Facebook purchased WhatsApp for a staggering $19 Billion.
One interesting tidbit from the infographic is that LikedIn is more popular among 50-64 year old users than social networkers within the 18-29 year old age bracket. This is likely a result of business professionals leveraging the networking capabilities on LinkedIn to generate quality business leads and develop new contacts within targeted niches. However, LinkedIn has realized the potential of marketing towards a younger demographic and is working on improving University Pages within the platform to increase the amount of registered users between the ages of 18-29.
Additionally, time spent on social media platforms is quickly increasing at a rapid rate. One key illustration isn’t the amount of time spent on sites such as Facebook in 2011 and 2012, but rather it’s the fact that a simple Tweet from Ellen DeGeneres spawned over 3.3 Million retweets, easily topping a previous Tweet from Barack Obama’s presidential election victory. Not only are users spending more time on social media platforms, but they are engaging more often with their friends and favourite brands. Mobile devices have also made it very easy to like a status on Facebook, upload a photo to Instagram, send out a number of Tweets, check our a LinkedIn news feed, and then pin several images to a board all within 10-15 minutes.
Are you surprised about how popular these social media sites and platforms have become in recent years? Or do you think this is only the beginning?