Every single minute, there are millions upon millions of actions taken online or through applications. Mobile technology and advancements in general computing has made it easy for users to become addicted to the online environment, wasting hours on applications such as Facebook and Twitter. An interesting infographic prepared by DOMO collected a range of interesting statistics to represent what happens within one minute on the major online platforms. These include:
277,000 Tweets created on Twitter.
2,460,000 pieces of content shared on Facebook.
204,000,000 email message sent through various communication platforms.
Digital media allows web users to share information, network with colleagues, and collaborate on projects online. However, any action taken online can either be indexed by Google or cemented on the web forever. In the case that negative information or content becomes viral, that can prove to be disastrous for managing your brand’s reputation online.
Luckily there are measures you can take to control the branded content web users can view on the Internet. Being proactive and protecting your brand’s reputation can provide you with the following benefits:
Cement yourself as an influencer and/or expert within your vertical.
Create new business opportunities for revenue generation.
Open channels for networking with fellow colleagues and potential customers in your networks.
Dominate search engines for you brand name and related search terms.
Within the online marketing environment, there are a number of ways to generate brand awareness, web traffic, and a positive return on investment. A recent infographic prepared by Conductor compares the four most popular online marketing tactics: search engine optimization, social media marketing, email, and pay per click advertising. The pertinent results of the research includes the following:
Organic search is still the most effective channel for generating both overall and targeted web traffic. Social media unfortunately produces the highest bounce rates.
In terms of customer generation, organic search and social media marketing drive in the most B2B conversions, whereas organic search is the most productive B2C channel.
Email marketing generates the most qualified leads for B2B marketers, just edging out organic search and more than doubling both pay per click advertising and social media.
Email marketing is a growing tactic in the online environment because it helps complement social media activities and allows businesses to strategically remarket to users. However, there is a continuous debate with regards to the optimal times to deploy email campaigns. Conventional wisdom and experience on behalf of advertisers is Wednesday or Thursday afternoon. However, according to statistics compiled in an infographic below, the best reactions may happen several days after initial email deployment:
21% of transactions happen within two days of receiving an email.
32% of purchases take place two week after the initial reception of an email.
Don Draper, the main character from the hit TV show Mad Men, is known as the adulterous and alcoholic creative director that has suffered through various family and self-identity issues. However, there’s no denying the fictional character’s flair for marketing and creativity. While modelling your personal life after Draper can prove to be disastrous, the character does impart a significant amount of marketing wisdom that can help you execute campaigns effectively. Below is a infographic showing some of his most powerful quotes based on marketing. (more…)
More of a pet peeve than anything else, I cringe whenever I see a store owner use valuable advertising space within stores to lazily display social media icons. I am a big proponent of brands advocating their social media presence, but merely displaying icons will not only confuse your audience, but prove to be as effective as yelling at customers.
(although yelling “Buy Now!” repeatedly couldscare them into purchasing).
Take the following example I saw earlier today (no offense to the store owner of this business).
Can you spot the issue in the case above? People walking past the store are asked to follow the company on Facebook, Twitter, and Instagram- that’s normal. However, how are they supposed to find the business in question? Merely displaying the icons without any sort of link or even a QR code means you are asking users to spend valuable time trying to find you on those platforms. If your business has a common name, or if your store is part of a national chain, it will become even harder for people to find your social media profiles. (more…)
Although yours truly hails from Montreal, a city that saw the Expos relocate to Washington 10 years ago, I still actively follow Major League Baseball every year. In fact, I recently attended the Blue Jays and Mets series of exhibition games at the Olympic Stadium in Montreal last month, rejuvenating a baseball fever that had cooled down considerably over the past couple of years. However, unlike the last time the Expos were here, I was carrying a smartphone full of social media applications, broadcasting my thoughts and sharing photos on Facebook, Twitter, Instagram, and Foursquare. There’s no doubt that social media platforms and sports go together; in fact, a recent infographic published by Statographics showed how popular baseball was on social networks on March 31. Some of the stats include: (more…)
With the hype surrounding the upcoming fourth season of the popular television show Game of Thrones, Mashable decided to prepare a representation of the major social media platforms as houses from the fictional areas of Westeros and Essos (the Dothraki in the case of the latter). Although there really isn’t that much competition between most of these platforms as they have different core functions, there is still an ongoing battle for dominance within the social media world.
The association between popular platforms and houses from Game of Thrones are fitting, particularly the link between 4Chan as the Dothraki. This infographic can even help explain social media for those who love both the TV show and the series it’s based on, A Song of Ice and Fire. (more…)
Social media marketing is quickly becoming a popular tactic for ecommerce businesses to generate both brand awareness and revenue generation. According to a recent infographic, there are five main trends to look our for in the coming year:
Brands will use more content produced by consumers for marketing campaigns. Brand advocates are being used more often by companies to promote their business and products in a positive light, relying on word of mouth marketing and peer recommendations to influence sales.
Social media platforms will have an impact on traditional advertising. With the use of television-specific hashtags, brands are using cross-platform marketing and social ads to generate interest for television programs.
Email marketing and social media will become more integrated. Already two key components of audience development, email and social media marketing are beginning to be blended together by ecommerce brands to push sales and expand total audience reach.
Use of social media marketing will be further developed and advanced by ecommerce companies. With the use of mobile platforms, marketing professionals will figure out how to increase the amount of purchasing activity completed on smartphones and tablets to increase ROI.
The amount of social media campaigns run by brands will significantly increase. Contests have become very popular on platforms such as Facebook, Twitter, and Instagram, leading to many opportunities for brands to build audiences for remarketing purposes.
Social media marketing is largely seen as a tactic embraced by B2C businesses to connect with audiences across multiple platforms. Contests, community building exercises, and product promotional posts are the norm on Facebook and Instagram when it comes to marketing to end users in the B2C environment. This aspect of online marketing has proven to be very effective for ecommerce businesses in particular, with Pinterest being noted as a great source for generating referral traffic. However, social media marketing can also be beneficial for B2B businesses looking to increase brand awareness and generate viable leaders. In 2013, the top five preferred social media platforms among B2B companies were: