Let’s face it: when it comes to social media marketing, advertising the latest gadget or trend in clothing permits you to be very creative and can generate quite a positive buzz (as long as the marketing strategy is effective). However, for some of the “not so sexy” products and services, effectively utilizing social media marketing as a way to generate brand awareness, community involvement, and performance can be a little bit trickier. If your business does decide to adopt social media as one of the channels to develop awareness, it’s important to get creative and find out which platforms and types of campaigns can work best to achieve your objectives.
Below is a presentation I prepared for an upcoming guest lecture I’ll be giving at an undergraduate IMC (integrated marketing communications) class on the basics of online marketing. While introductory, this does provide some pertinent statistics with regards to the main online marketing channels that can be of use to any professional:
- Search Engine Optimization
- Search Engine Marketing (also known as PPC Advertising)
- Display Advertising
- Social Media
- Influencer Marketing / Blogger Outreach
- Content Marketing
- Email Marketing
- Mobile Advertising
Technology is ubiquitous. Everywhere you look, people are using smartphones to connect with friends and tablets to watch videos or browse the web. Mobile technology has come a long way over the past couple of years, and with these devices becoming more sophisticated, it’s no wonder why many marketing experts are predicting that mobile will overtake desktop either by the end of this year or next. WedDAM Solutions prepared an infographic on 25 telling statistics that point to mobile’s dominance lately, with eye-popping figures such as: (more…)
For SMBs, investing a health amount of monetary resources and human capital in extensive online marketing activities can be quite an endeavor, especially is budgets are restrained. However, as social media marketing becomes more sophisticated, marketing professional are becoming more creative and leveraging the power of social sites to connect with consumers, increase brand awareness, and generate conversions. An infographic prepared by MDG Advertising explored social media data from last year to provide some pretty interesting insights into the effectiveness of sites such as Facebook and Twitter in an overall marketing plan.
Online marketing is a continuously evolving tactic of the overall marketing mix, especially with social media becoming more popular among business professionals. A recent infographic published by WebDAM illustrates recent trends in marketing and how businesses will leverage channels such as social, email, and SEO to further increase brand awareness, generate leads, and increase overall sales in 2014. Some of the most significant trends include:
- Social Media marketing budgets are expected to double over the next five years. This is due to the fact that Facebook, Twitter, and LinkedIn have viable advertising solutions to either build an audience or generate leads/sales, and emerging platforms such as Pinterest and Instagram will also have advertising features available to brands all over the world soon. (more…)
Even though recent algorithm updates from Google place an emphasis on creating original content and building up social interactions, linking still proves to be an integral component of an SEO professional’s arsenal. Unfortunately, many SEO companies and professionals engage in the practice of spamming blogs to build backlinks in a valiant effort to boost their site’s ranking by a couple of spots. For the typical blog administrator, filtering through hundreds of spam comments can prove to be exasperating, but every now and then, one will find a myriad of highly entertaining comments that have no relation to the posts itself. Below is a quick view into the world of sending comments to the spam folder.
I have enormous ideas and need to keep up wrinting
It’s been quite a while since my last contribution to this blog, but I thought it would be fun to tailor the content of my first post in two months to Frank & Oak’s innovative marketing strategy. For those of you unaware of the brand, Frank & Oak is a successful online retail business, leveraging the power of social media, email marketing, and an effective easy-to-use website to go from nowhere to $6+ million in sales within a year. I’ve been following the brand ever since I first heard of them back in September, and they have inspired me to approach online marketing in a different fashion. As I become more immersed in developing membership marketing programs for online retails clients as part of my work, I thought I would give a nod to Frank & Oak and provide a detailed analysis of how they got me to purchase from their site four times within the past two months.
With everything being available at the click of a button online, it’s normal for users to have a short attention span and avoid slow loading websites like the bubonic plague. However, even a couple of seconds of extra loading time can be detrimental to a company’s entire E-Commerce website performance. An infographic created by SmartBear compiles various statistics illustrating just much a slow website can impact online sales.
Is your website slow to load?
Advertising your product within the right performance marketing network is essential to increasing profits from online campaigns in the long run. However, there might be instances where your investments can dry up due to working with the wrong performance marketing networks. Below are some warning signs indicative of a network you shouldn’t trust.