When it comes to developing your social media presence, there will always likely be a sticking point in the setup proces: optimizing graphics for cover photos, headers, and profile photos. Unless you actively work in social media marketing, setup programs for a myriad of clients, or have an advanced knowledge of social marketing, it can be tricky to remember the exact dimension of each required social media graphic. Even us experienced veterans in the social media world need to take a peek at a sizes guide just to be certain that all graphics used conform with each platform.
2014 proved to be quite the significant year within the social media marketing realm. With mobile usage on the rise, burgeoning mobile apps such as Snapchat and Instagram have become immensely popular among younger crowds. Facebook continues to reign supreme among all social media platforms, reaching 1.35 billion active users by the end of the calendar year.
There’s no denying that cats rule the Internet. Everywhere you look, whether it’s Facebook, Tumblr, Reddit, or your grandmother’s latest email message, images and videos of cats make up a significant portion of the content we consume online. With that said, I am here to present yet another graphic dedicated to our feline friends. The infographic below shows what the state of the Internet (or rather, social media) looks like on a daily basis.
Luckily there are no hairballs, but if there was one included in the graphic, my best bet would be that 4chan would be associated somehow.
Game of Thrones has captivated audiences of all kinds across the globe, both through the television show produced by HBO and the book series on which it is based, A Song of Ice and Fire. The rise and fall of houses in the series is reminiscent of that in the social media world. As in the thoroughly entertaining work of fiction, the giants of social media compete with one another for supremacy. The inforgraphic below prepared by Marketo likens six social media platforms to various characters from the series. They are:
- Myspace: Maester Aemon Targaryen
- Tumblr: Daenerys Targaryen
- Google+: Pereyr Baelish
- Twitter: House Stark
- Instagram: Margaery Tyrell
- Facebook: House Lannister
Facebook already reigns supreme within the social media world, and it seems that its presence on mobile devices is increasing at a rapid rate. At the moment there are over 1 billion monthly active users on Facebook mobile and that number will continue to skyrocket as digital users continue to leverage smartphones and tablets to access social media platforms. Facebook’s influence isn’t limited to its own app: both Instagram and Messenger, Facebook owned applications, each have over 200 million active users as well.
Every single minute, there are millions upon millions of actions taken online or through applications. Mobile technology and advancements in general computing has made it easy for users to become addicted to the online environment, wasting hours on applications such as Facebook and Twitter. An interesting infographic prepared by DOMO collected a range of interesting statistics to represent what happens within one minute on the major online platforms. These include:
- 277,000 Tweets created on Twitter.
- 2,460,000 pieces of content shared on Facebook.
- 204,000,000 email message sent through various communication platforms.
- 4,000,000 search queries are made on Google.
- 216,000 photos are posted to Instagram.
- 3,472 images are pinned on Pinterest.
- 416,667 image/profile swipes are made on Tinder.
More of a pet peeve than anything else, I cringe whenever I see a store owner use valuable advertising space within stores to lazily display social media icons. I am a big proponent of brands advocating their social media presence, but merely displaying icons will not only confuse your audience, but prove to be as effective as yelling at customers.
(although yelling “Buy Now!” repeatedly could scare them into purchasing).
Take the following example I saw earlier today (no offense to the store owner of this business).
Can you spot the issue in the case above? People walking past the store are asked to follow the company on Facebook, Twitter, and Instagram- that’s normal. However, how are they supposed to find the business in question? Merely displaying the icons without any sort of link or even a QR code means you are asking users to spend valuable time trying to find you on those platforms. If your business has a common name, or if your store is part of a national chain, it will become even harder for people to find your social media profiles. (more…)
Although yours truly hails from Montreal, a city that saw the Expos relocate to Washington 10 years ago, I still actively follow Major League Baseball every year. In fact, I recently attended the Blue Jays and Mets series of exhibition games at the Olympic Stadium in Montreal last month, rejuvenating a baseball fever that had cooled down considerably over the past couple of years. However, unlike the last time the Expos were here, I was carrying a smartphone full of social media applications, broadcasting my thoughts and sharing photos on Facebook, Twitter, Instagram, and Foursquare. There’s no doubt that social media platforms and sports go together; in fact, a recent infographic published by Statographics showed how popular baseball was on social networks on March 31. Some of the stats include: (more…)
With the hype surrounding the upcoming fourth season of the popular television show Game of Thrones, Mashable decided to prepare a representation of the major social media platforms as houses from the fictional areas of Westeros and Essos (the Dothraki in the case of the latter). Although there really isn’t that much competition between most of these platforms as they have different core functions, there is still an ongoing battle for dominance within the social media world.
The association between popular platforms and houses from Game of Thrones are fitting, particularly the link between 4Chan as the Dothraki. This infographic can even help explain social media for those who love both the TV show and the series it’s based on, A Song of Ice and Fire. (more…)
Social media marketing is quickly becoming a popular tactic for ecommerce businesses to generate both brand awareness and revenue generation. According to a recent infographic, there are five main trends to look our for in the coming year:
- Brands will use more content produced by consumers for marketing campaigns. Brand advocates are being used more often by companies to promote their business and products in a positive light, relying on word of mouth marketing and peer recommendations to influence sales.
- Social media platforms will have an impact on traditional advertising. With the use of television-specific hashtags, brands are using cross-platform marketing and social ads to generate interest for television programs.
- Email marketing and social media will become more integrated. Already two key components of audience development, email and social media marketing are beginning to be blended together by ecommerce brands to push sales and expand total audience reach.
- Use of social media marketing will be further developed and advanced by ecommerce companies. With the use of mobile platforms, marketing professionals will figure out how to increase the amount of purchasing activity completed on smartphones and tablets to increase ROI.
- The amount of social media campaigns run by brands will significantly increase. Contests have become very popular on platforms such as Facebook, Twitter, and Instagram, leading to many opportunities for brands to build audiences for remarketing purposes.