SPORTS

Social Media Statistics from MLB's 2014 Opening Day [INFOGRAPHIC]

Social Media Statistics from MLB’s 2014 Opening Day [INFOGRAPHIC]

Although yours truly hails from Montreal, a city that saw the Expos relocate to Washington 10 years ago, I still actively follow Major League Baseball every year. In fact, I recently attended the Blue Jays and Mets series of exhibition games at the Olympic Stadium in Montreal last month, rejuvenating a baseball fever that had cooled down considerably over the past couple of years. However, unlike the last time the Expos were here, I was carrying a smartphone full of social media applications, broadcasting my thoughts and sharing photos on Facebook, Twitter, Instagram, and Foursquare. There’s no doubt that social media platforms and sports go together; in fact, a recent infographic published by Statographics showed how popular baseball was on social networks on March 31. Some of the stats include: (more…)

NHL Social Media Leaderboard: April 2014

NHL Social Media Leaderboard: April 2014

As the NHL season reaches the final couple of weeks of play, the eventual participants of the 2014 NHL playoffs are securing their postseason spots and battling for seeding. With that in mind, I have decided to track each NHL team’s social media following on Facebook, Twitter, and Instagram from now until the playoffs end. While follower counts are strictly vanity metrics and do not take engagement rates & influence into account, I am interested in what kind of effect a successful playoff run can have on a franchise’s aggregate social media following. On the other side, can a disappointing season result in a fanbase’s total reach stagnate? Lastly, with the Phoenix Coyotes upcoming branding change to the Arizona Coyotes, will there be more hype surrounding the franchise now that there is no threat of relocation?

I charted all 30 franchises onto one table below, illustrating the leaders for each particular platform in bold. At the moment, the leaders are:

  • Facebook: Chicago Blackhawks
  • Twitter: Montreal Canadiens
  • Instagram: Boston Bruins
  • Overall: Chicago Blackhawks

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The Numbers Behind March Madness [INFOGRAPHIC]

The Numbers Behind March Madness [INFOGRAPHIC]

March Madness comes every year and captures the interest of ardent and passive sports fans alike. Despite the amount of time spent on bracketology, most users see their brackets break within the first couple of games. In fact, according to an infographic prepared by Dedicated Media, the odds of picking a perfect bracket 9,223,372,036,854,775,808 to 1. That’s nine quintillion to one, which represents an insanely challenging odds. Some other cool statistics include:

  • $7 Million total is wagered on brackets every year.
  • 1 in 7 fans have called in sick to work to catch games from the tournament.
  • 7.7 Million social media comments are posted during the tournament’s telecasts.
  • 181 Million viewers will tune in across all types of platforms (television, online, and mobile).

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The Marketing Power of the $1 Billion NCAA Bracket Contest [INFOGRAPHIC]

The Marketing Power of the $1 Billion NCAA Bracket Challenge [INFOGRAPHIC]

Every year, basketball enthusiasts, passive sports fans, and even the average Joes make an effort to fill out a bracket that indubitably busts within the first day of the Men’s NCAA Basketball tournament. Even this year, there has been a significant amount of upsets, with traditional powerhouses such as Duke, Ohio State, Syracuse, and Kansas falling before making it to the Sweet 16. Upsets within the early rounds are expected to occur, but it never ceases to amaze basketball fans when some of the bigger teams from power conferences are upset by the tournament’s Cinderellas.

This is why Warren Buffet’s idea to create the $1 Billion NCAA Bracket Challenge was a stroke of genius. Dangle a prize big enough to reel in even the most casual of sports fans and you have yourself a campaign that will market itself. With the allure of the biggest prize ever for any sports contest, almost 9 million people completed a bracket on Yahoo!. This lead to a massive amount of user data collection and the opportunity to generate revenue from strategic remarketing of selected offers. Assuming a $5 million dollar estimated cost, the estimated profit clocks in at $9 Million, with potential revenue generating from the following sources (data from the EZAds123 infographic below):

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March Madness TV Spend Compared to Other Pro Sports Leagues

March Madness TV Advertising Spend Compared to Pro Sports Leagues

March Madness makes such an impact every year on all forms of media due to the nature of college basketball within the United States. While the regular season pales in comparison to the media buzz college football generates, the postseason tournament garners a lot of attention from all types of sports fans. The allure of the tournament is having the opportunity to score a perfect bracket, or something close to it due to the difficulty in accurately predicting every single winner.

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The 2014 NHL Fan Engagement Rankings [INFOGRAPHIC]

The 2014 NHL Fan Engagement Rankings [INFOGRAPHIC]

Hockey is awesome. I just wanted to start this post off with that exclamation because I am currently watching highlights of the Bruins downing the Panthers 4-1 from earlier tonight.

There is no doubt that hockey is immensely popular in Canada, and while not on par with the baseball or football in the United States, the sport does have a strong foothold in major metropolitan areas. The most recent Winter Olympics, as exhibited in a previous post, illustrated the popularity of the sport when it was discovered that hockey dominated social media chatter on both Facebook and Twitter. That said, when it comes to the NHL, there always seems to be a competition between cities on which franchise has the best fans.

A recent infographic prepared by Ticket City ranked all 30 franchises according to the following criteria to determine the most engaged fan bases:

  • Facebook Fans
  • Twitter Followers
  • Home Attendance
  • Average Ticket Price

Off the bat, one issue in terms of “fan engagement” is the metric of home attendance. While an important aspect of determining how engaged a fan base is with a franchise, it appears as if the only data analyzed is the total number of fans that have attended games, and not a percentage of the seats purchased. This hurts franchises such as Boston and Winnipeg in the rankings, as they are cities that actively sell out (100% capacity) but only have 17,565 and 15,004 seats in their arenas respectively.

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A Collection of Some of the Worst NHL Alternate Jerseys

A Collection of Some of the Worst NHL Alternate Jerseys in History

After the recent St. Louis-Buffalo trade that saw Miller and Ott travel west, I immediately thought that both players were fortunate to never have to wear the monstrosity that is Buffalo’s third jersey ever again. This got me thinking about some of the worst third jerseys to ever grace the ice in the NHL, so I came up with a collection of some of my favourites (or least favourites?) below.

1. Mighty Ducks of Anaheim – 1995/96

Source: Sports Logos

The 90′s Mighty Ducks were a fun team to watch with Kariya and Selanne up front, but this jersey was scarier than any goon that laced up skates…and not in a good way.

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#FaceOfMLB: How Eric Sogard Became a Social Media Star

#FaceOfMLB: How Eric Sogard Became a Social Media Star

David Wright, Buster Posey, Jose Bautista…Eric Sogard? You’d think the last name wouldn’t typically come up in a conversation with the other three MLB stars, but the Oakland Athletics infielder has risen up the ranks on Twitter to become one of the final two players in the #FaceOfMLB competition.

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The Canadian Men's Hockey Team was Truly Golden [INFOGRAPHIC]

The Canadian Men’s Hockey Team was Truly Golden [INFOGRAPHIC]

The men’s ice hockey tournament at the 2014 Sochi Olympics was entertaining from start to finish, especially for fans of the Canadian national team. Canada’s performance throughout the tournament was truly dominant from a defensive standpoint as the team only surrendered three goals in six games, two of which were against Norway and Latvia. USA and Sweden, Canada’s semifinal and gold medal game opponents, weren’t able to score on Carey Price, exhibiting the power of Canada’s team defense both on the blue-line and up front.

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Bacon Cap from the Lehigh Valley Iron Pigs

Bacon and Baseball: A Combo that is Heating up on Social Media Channels

The Lehigh Valley Iron Pigs, Triple-A affiliate of the Philadelphia Phillies, have taken bacon to a whole new level of awesome. Unveiling uniforms for the upcoming season, the team decided to have some fun and introduce Saturday home jerseys that pay homage to one of the most heralded foods on the planet (not applicable to vegetarians and vegans, however): Bacon.

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