Below is a presentation I prepared for an upcoming guest lecture I’ll be giving at an undergraduate IMC (integrated marketing communications) class on the basics of online marketing. While introductory, this does provide some pertinent statistics with regards to the main online marketing channels that can be of use to any professional:
Search Engine Optimization
Search Engine Marketing (also known as PPC Advertising)
Even though recent algorithm updates from Google place an emphasis on creating original content and building up social interactions, linking still proves to be an integral component of an SEO professional’s arsenal. Unfortunately, many SEO companies and professionals engage in the practice of spamming blogs to build backlinks in a valiant effort to boost their site’s ranking by a couple of spots. For the typical blog administrator, filtering through hundreds of spam comments can prove to be exasperating, but every now and then, one will find a myriad of highly entertaining comments that have no relation to the posts itself. Below is a quick view into the world of sending comments to the spam folder.
I have enormous ideas and need to keep up wrinting