While primarily seen as a tool for increasing brand awareness and responding to customer inquiries/feedback, social media has proven to be quite an effective channel of online marketing for sales generation. Although some marketing professionals are still reticent towards investing resources into social media promotion, more studies are pointing to the efficacy of sites such as Facebook, Pinterest, and Twitter for both lead and sales generation.
Let’s face it: when it comes to social media marketing, advertising the latest gadget or trend in clothing permits you to be very creative and can generate quite a positive buzz (as long as the marketing strategy is effective). However, for some of the “not so sexy” products and services, effectively utilizing social media marketing as a way to generate brand awareness, community involvement, and performance can be a little bit trickier. If your business does decide to adopt social media as one of the channels to develop awareness, it’s important to get creative and find out which platforms and types of campaigns can work best to achieve your objectives.
Below is a presentation I prepared for an upcoming guest lecture I’ll be giving at an undergraduate IMC (integrated marketing communications) class on the basics of online marketing. While introductory, this does provide some pertinent statistics with regards to the main online marketing channels that can be of use to any professional:
- Search Engine Optimization
- Search Engine Marketing (also known as PPC Advertising)
- Display Advertising
- Social Media
- Influencer Marketing / Blogger Outreach
- Content Marketing
- Email Marketing
- Mobile Advertising
For SMBs, investing a health amount of monetary resources and human capital in extensive online marketing activities can be quite an endeavor, especially is budgets are restrained. However, as social media marketing becomes more sophisticated, marketing professional are becoming more creative and leveraging the power of social sites to connect with consumers, increase brand awareness, and generate conversions. An infographic prepared by MDG Advertising explored social media data from last year to provide some pretty interesting insights into the effectiveness of sites such as Facebook and Twitter in an overall marketing plan.
Online marketing is a continuously evolving tactic of the overall marketing mix, especially with social media becoming more popular among business professionals. A recent infographic published by WebDAM illustrates recent trends in marketing and how businesses will leverage channels such as social, email, and SEO to further increase brand awareness, generate leads, and increase overall sales in 2014. Some of the most significant trends include:
- Social Media marketing budgets are expected to double over the next five years. This is due to the fact that Facebook, Twitter, and LinkedIn have viable advertising solutions to either build an audience or generate leads/sales, and emerging platforms such as Pinterest and Instagram will also have advertising features available to brands all over the world soon. (more…)
The presentation below provides an overview of the social media landscape and the value it provides small businesses and large brands. Even though social media has become more popular over the past couple of years, there are still some businesses that do not know how to properly leverage the latest trend in online marketing. New social platforms continue to emerge every day, as evidenced by the rise in popularity of apps such as Vine and Snapchat over the past year.
Social media marketing provides numerous benefits for brands:
- Community building opportunities.
- Search engine optimization bonus points (social signals can help boost a website’s rankings on Google and Bing).
- Increase brand presence online: ideal for online PR and reputation management campaigns.
- Opportunities to generate both leads and sales.
Additionally, pertinent statistics and facts are provided for the following social media networks:
Lastly, blogs such as WordPress hosted & self hosted, Tumblrs, and Blogspot sites provide brands with opportunities to create fresh and relevant content on an ongoing basis. Blogs can act as the foundation of any social media marketing program, and social sites can be used to push traffic back to the published content.
The presentation has been embedded below.
Social media is playing an increasingly important role when it comes to personal branding and job recruiting. Twitter in particular is a burgeoning technology company, and has cemented itself as one of the main giants in the social media realm. The presentation below is something I prepared for the YES Organization for an upcoming workshop, and goes into detail about the power of Twitter and how users can leverage it effectively for their own social media campaigns.
Additionally, I provide insight into the other pertinent social networks and how they can complement any Twitter-based strategy. Finally, I end the presentation with updated insights from the latest Jobvite Social Recruiting survey.
With everything being available at the click of a button online, it’s normal for users to have a short attention span and avoid slow loading websites like the bubonic plague. However, even a couple of seconds of extra loading time can be detrimental to a company’s entire E-Commerce website performance. An infographic created by SmartBear compiles various statistics illustrating just much a slow website can impact online sales.
Is your website slow to load?
Advertising your product within the right performance marketing network is essential to increasing profits from online campaigns in the long run. However, there might be instances where your investments can dry up due to working with the wrong performance marketing networks. Below are some warning signs indicative of a network you shouldn’t trust.