Below is a presentation I prepared for yet another entertaining workshop I held on behalf of the YES organization. In this presentation, I touch upon the basics of social media marketing and how to develop an effective strategy meant to create brand awareness and achieve campaign-oriented goals (such as website visits, leads, and sales).
Jobvite, a popular resource to learn about the latest trends in hiring and recruiting, has recently released its 2014 Job Seeker study. The study compiled survey data to discover how the regular social media user leverages the emerging digital marketing trend to explore new career opportunities. Last year, the 2013 Jobvite study discovered that a significant percentage of employed respondents indicated that they were actively searching for new jobs. It seems that the number has increased even more this year, as more than half of the members questioned in Jobvite’s study are either actively looking for new careers or are open to new ventures. With regards to social media, the pertinent results are as follows:
2014 is gearing up to be an exciting year in the social media marketing world, but 2013 wasn’t too shabby on its own. People are still talking about Oreo’s Super Bowl post regarding the game’s blackout, illustrating how powerful and effective content can be when it’s highly pertinent and posted in real-time rather than being scheduled weeks/months in advance. Videos such as the Van Damme Split and user-generated Harlem Shakes captured the attention (and drew ire with regards to the countless Harlem Shake videos) of active social media users, driving billions of users to YouTube throughout the year. Unmetric prepared a nifty Infographic below to illustrate the major events/trends on YouTube, Twitter, and Facebook, highlighting the posts that were the most viewed video of a brand and/or the most engaging post of the sector.
The presentation below provides an overview of the social media landscape and the value it provides small businesses and large brands. Even though social media has become more popular over the past couple of years, there are still some businesses that do not know how to properly leverage the latest trend in online marketing. New social platforms continue to emerge every day, as evidenced by the rise in popularity of apps such as Vine and Snapchat over the past year.
Social media marketing provides numerous benefits for brands:
- Community building opportunities.
- Search engine optimization bonus points (social signals can help boost a website’s rankings on Google and Bing).
- Increase brand presence online: ideal for online PR and reputation management campaigns.
- Opportunities to generate both leads and sales.
Additionally, pertinent statistics and facts are provided for the following social media networks:
Lastly, blogs such as WordPress hosted & self hosted, Tumblrs, and Blogspot sites provide brands with opportunities to create fresh and relevant content on an ongoing basis. Blogs can act as the foundation of any social media marketing program, and social sites can be used to push traffic back to the published content.
The presentation has been embedded below.
More often than not, social media is either based on individual socialites divulging large parts of their lives (yours truly is definitely guilty of this), or integrated marketing campaigns launched on behalf of brands. Neither is wrong, of course, but it was interesting to see Conan O’Brien make headlines recently as he launched a campaign to conquer LinkedIn and brought something new to the table we haven’t seen before on the professional social network. Late last month, Conan hosted a segment where he mentioned some pretty impressive stats:
- He has over two million fans on Facebook.
- Over nine million users follow him on Twitter.
- Four million fans have flocked to Google+ to follow him there as well.
However, there was one network that had evaded Conan: LinkedIn. (more…)
LinkedIn Lowers Minimum Age
In an effort to increase its user base and appeal to a wider audience, LinkedIn has recently rolled out a new update that has lowered the minimum age to join the network to 14 years old in the United State and as low as 13 years old in other countries. Primarily a professional B2B social network, this move will give students an opportunity to start thinking about their future career paths and network with professionals. There will be limits on a teenager’s profile, blocking the profiles from search engines and hiding elements such as date of birth, title, and profile photo. Despite the change in minimum age, marketing professionals should not be worried that LinkedIn will become another Facebook; rather, executives have stated that LinkedIn will not change, but rather just provide younger professionals with opportunities that have not been available previously.