Personal Branding and Social Media

I was recently a guest speaker at the Marketing Yourself in a Digital World workshop organized by the Alumni Association at Concordia University, lending my expertise on social media and personal branding. This presentation was geared towards students and recent graduates, but the basic principles can be distilled and applied to any personal (or company) branding strategy.

This ‘Hub and Spoke’ diagram illustrates how a branded blog can be the central platform for your social marketing campaigns.

Social media is ubiquitous in this day and age due to the proliferation of mobile technology, providing regular people with the capability to connect with peers all across the world. As a result, it is becoming easier to find more information about people online, whether it’s through personal social media sites such as Facebook and Twitter, or through more professional online networks such as LinkedIn. With that in mind, it’s important to establish your goals and objectives before going crazy and opening as many social media profiles as possible. Your strategy will determine which outlets are most suitable for broadcasting your opinions: Facebook, despite having over 1 Billion monthly active, may not be necessary depending on the makeup of your target audience.

The presentation has been embedded below and some key figures posted throughout the slides include:

  • 93% of employers using social media for recruiting active use LinkedIn to find candidates.
  • 92% of companies are using social media to ramp up their recruiting efforts.
  • 86% of recruiters will view all social media profiles of a single user during the interview process.
  • 47% of recruiters act negatively to spelling mistakes/poor grammar in posts.

The main takeaway from this presentation is that your strategy should be organic and your content should be geared towards topics that conveys your passion and expertise. Additionally, posting drunken photos, lewd messages, and profanity-laden content is a big no-no!


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