Ever wonder how to promote your personal brand outside of the traditional social networks? Recruiters like to use three main social media sites for their recruiting: Facebook, Twitter, and LinkedIn. However, if you have more creative flair than the typical job seeker, those three networks might not be sufficient enough to display your artistic side. That’s where the multimedia social sites, such as YouTube, Pinterest, and Instagram, become especially useful.
A couple of months ago, I held a workshop on utilizing the three aforementioned multimedia sites to creatively display one’s portfolio and network within very targeted niches. However, one cannot rely upon only these three sites: a comprehensive effort is required to fully brand yourself, especially if you’re looking to make an impact online. In addition to the main six social media sites mentioned in this post, there are other channels to leverage for increasing your online presence. Blogs prove to particularly useful, as do content-based social sites such as SlideShare. Content is king in this day and age, and to ensure that recruiters see your correct profiles and top-notch content, an optimization effort is required to reach the top of Google. If you have a common name, or some demeaning photos from that drunken party the other night floating online, a little SEO can go a long way to protecting your online reputation.
For those who wish to see my presentation, I have embedded it below for your convenience. A lot of the points made in this presentation are obvious, but sometimes even the simplest marketing methods can help introduce you to a multitude of opportunities.