The Social Media Landscape: Overview of the Major Social Platforms

Social media marketing

The presentation below provides an overview of the social media landscape and the value it provides small businesses and large brands. Even though social media has become more popular over the past couple of years, there are still some businesses that do not know how to properly leverage the latest trend in online marketing. New social platforms continue to emerge every day, as evidenced by the rise in popularity of apps such as Vine and Snapchat over the past year.

Social media marketing provides numerous benefits for brands:

  • Community building opportunities.
  • Search engine optimization bonus points (social signals can help boost a website’s rankings on Google and Bing).
  • Increase brand presence online: ideal for online PR and reputation management campaigns.
  • Opportunities to generate both leads and sales.

Additionally, pertinent statistics and facts are provided for the following social media networks:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Instagram
  • Pinterest
  • YouTube
  • Vine
  • FourSquare

Lastly, blogs such as WordPress hosted & self hosted, Tumblrs, and Blogspot sites provide brands with opportunities to create fresh and relevant content on an ongoing basis. Blogs can act as the foundation of any social media marketing program, and social sites can be used to push traffic back to the published content.

The presentation has been embedded below.

Social Media Roundup: Related Pins, Instagram Ads, and Twitter IPO News

Pinterest Introduces “Related Pins” Feature

Related Pin Feature

Continuously improving upon the user experience of its platform, Pinterest is beginning to roll out “related pins” to its users’ home feeds. This new feature will provide an improvement on the discovery tools available within the social media site, which in turn will increase engagement rates, social sharing, and re-pinning. The suggested pins are based on a user’s current pins saved to their respective boards and any other images they have liked, providing Pinterest with a wealth of data to present uniquely tailored suggestions in news feeds. Additionally, users will have the ability to rate pins, which will instantly provide feedback and improve the pins that are shown to users.

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