As someone who is continuously keeping up to date with the latest trends and developments within the social media world, I typically peruse the business section at Chapters or explore Amazon for new books on the subject. However, most of the time I come across monotonous retreads, with the majority of the books available repeating the same information, mainly gearing the content to introductory users. That’s why Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World, written by the highly esteemed Gary Vaynerchuk, is a refreshing guide on leveraging social media and building interactive communities.
What makes JJJRH an essential read for anyone who wants to effectively captivate audiences is that it dissects the failures of certain social posts and subsequently highlights the successes of effective content. Rather than explaining the basics of each social network or telling readers to simply ask users to “Buy Now!” 24/7, Vaynerchuk imparts one central piece of advice: engage your audience.