Technology is ubiquitous. Everywhere you look, people are using smartphones to connect with friends and tablets to watch videos or browse the web. Mobile technology has come a long way over the past couple of years, and with these devices becoming more sophisticated, it’s no wonder why many marketing experts are predicting that mobile will overtake desktop either by the end of this year or next. WedDAM Solutions prepared an infographic on 25 telling statistics that point to mobile’s dominance lately, with eye-popping figures such as: Continue reading
David Wright, Buster Posey, Jose Bautista…Eric Sogard? You’d think the last name wouldn’t typically come up in a conversation with the other three MLB stars, but the Oakland Athletics infielder has risen up the ranks on Twitter to become one of the final two players in the #FaceOfMLB competition.
The men’s ice hockey tournament at the 2014 Sochi Olympics was entertaining from start to finish, especially for fans of the Canadian national team. Canada’s performance throughout the tournament was truly dominant from a defensive standpoint as the team only surrendered three goals in six games, two of which were against Norway and Latvia. USA and Sweden, Canada’s semifinal and gold medal game opponents, weren’t able to score on Carey Price, exhibiting the power of Canada’s team defense both on the blue-line and up front.
For SMBs, investing a health amount of monetary resources and human capital in extensive online marketing activities can be quite an endeavor, especially is budgets are restrained. However, as social media marketing becomes more sophisticated, marketing professional are becoming more creative and leveraging the power of social sites to connect with consumers, increase brand awareness, and generate conversions. An infographic prepared by MDG Advertising explored social media data from last year to provide some pretty interesting insights into the effectiveness of sites such as Facebook and Twitter in an overall marketing plan.
Inspired by both the bacon and hockey infographics I’ve posted previously on this blog, I decided to create my own handy infographic explaining social media with beer. I’m not artistic (at all), so feel free to critique any design elements below, but this is a comprehensive guide that also includes the content publishing platform, Tumblr, and the video-based social application, Vine. Looking at this graphic, one can tell that the social media environment is getting pretty crowded, and this doesn’t even include other popular sites/applications such as Flickr, Snapchat, Reddit, StumbleUpon, and SoundCloud. However, for those of you that are still not quite sure how some of these sites/apps work or want to impart some knowledge onto peers/family members, this will help you identify the main purpose of the major social media platforms.
The Lehigh Valley Iron Pigs, Triple-A affiliate of the Philadelphia Phillies, have taken bacon to a whole new level of awesome. Unveiling uniforms for the upcoming season, the team decided to have some fun and introduce Saturday home jerseys that pay homage to one of the most heralded foods on the planet (not applicable to vegetarians and vegans, however): Bacon.
Twitter and Facebook provided insights into the most talked about moments on social media platforms from the past couple of weeks at the Winter Olympics in Sochi, analyzing a wealth of data that most likely consisted of people either cheering on their nations proudly or lamenting what could have been for medal hopefuls.
(and yes, the featured image for this blog post is from Team Canada’s victory from the men’s ice hockey tournament – Go Canada Go!)
Hockey Reigns Supreme
To no one’s surprise, the crown jewel of the Winter Olympics once again was ice hockey, reported by both Facebook and Twitter as being the most talked about sport throughout the Winter Games. The men’s tournament garners a significant amount of interest every four years due to the rarity of a true “best vs. best” competition in international hockey (and no, the World Championships do not count – many players decline invites due to injuries, fatigue, or mainly because they are still playing in the NHL playoffs!). The women’s tournament also generated a lot of social media chatter, particularly on Twitter, as the Canadian national team stunned the United States in a gold medal game that will be remembered for a very long time. In fact, four of the top five most talked about events were related to ice hockey, with Japan’s Yuzuru Hanyu’s victory in men’s figure skating rounding out the top five .
Online marketing is a continuously evolving tactic of the overall marketing mix, especially with social media becoming more popular among business professionals. A recent infographic published by WebDAM illustrates recent trends in marketing and how businesses will leverage channels such as social, email, and SEO to further increase brand awareness, generate leads, and increase overall sales in 2014. Some of the most significant trends include:
- Social Media marketing budgets are expected to double over the next five years. This is due to the fact that Facebook, Twitter, and LinkedIn have viable advertising solutions to either build an audience or generate leads/sales, and emerging platforms such as Pinterest and Instagram will also have advertising features available to brands all over the world soon. Continue reading
Whether it’s scrolling through a Facebook feed, following major Twitter sources for news, or engaging in discussions with users on Reddit, social media platforms are quickly becoming a major source for users to both disseminate and consume news. Twitter in particular is a popular source to discover the latest breaking stories because the micro-blogging platform allows journalists and users alike to publish easy to read Tweets without breaking a sweat. A recent infographic published by the University of Florida Online presents some interesting data regarding social media platforms vs. traditional sources of news, including the fact that 64.5% of Americans will find their news online, illustrating the power of digital media in this era. In fact, the breakdown of where people access news is as follows:
- Online news sites: 64.5%
- Newspapers: 28.7%
- Social Media: 27.7%
- Radio: 18.7%
- Other Print Sources: 6%
Facebook made headlines this week when it acquired WhatsApp for a staggering $19 billion in cash and stock. WhatsApp has become an extremely popular mobile messaging application internationally, brining over 450 million monthly active users with it to Facebook. This acquisition is a preemptive strike from Facebook to dominate the mobile messaging environment, jumping on the young tech company before Google and Microsoft could get their hands on it (although there are reports that Google had put in a $10 billion bid for WhatsApp, which was ultimately rejected).
What does Facebook get with the acquisition of its new crown jewel? In addition to owning one of the most successful platforms for mobile messaging, WhatsApp has quickly becoming one of the fastest growing companies in terms of active users, increasing it’s active user based by over 200 million in just 10 short months. While Instagram and Snapchat have been considered impressive social applications over the past year, the amount of media shared on both is trumped by WhatsApp, with users sending over 50 billion messages per day on the aforementioned messaging application. It’s obvious that Facebook paid a heavy price not just for the technology, but for the significant amount of activity generated by users within the application.