2014 is gearing up to be an exciting year in the social media marketing world, but 2013 wasn’t too shabby on its own. People are still talking about Oreo’s Super Bowl post regarding the game’s blackout, illustrating how powerful and effective content can be when it’s highly pertinent and posted in real-time rather than being scheduled weeks/months in advance. Videos such as the Van Damme Split and user-generated Harlem Shakes captured the attention (and drew ire with regards to the countless Harlem Shake videos) of active social media users, driving billions of users to YouTube throughout the year. Unmetric prepared a nifty Infographic below to illustrate the major events/trends on YouTube, Twitter, and Facebook, highlighting the posts that were the most viewed video of a brand and/or the most engaging post of the sector.
What was your favourite social media moment of 2013?
Infographic provided by Unmetric