Despite being a huge success internationally, Flappy Bird developer, Dong Nguyen, has stated that he will be removing the hit game from both the Apple App Store and Google Play. This news is quite surprising considering the game instantly became a hit with smartphone and tablet users, making its way to being the #1 application so far this year. In a series of tweets, Nguyen stated that he was dissatisfied with the surge in popularity for the game and simply doesn’t want the attention anymore.
The simplistic and highly addictive game has generated a ton of press recently, most notably being featured in my Buzzfeed article that provided extra exposure for Flappy Bird. The attention and continuously growing user base has resulted in the app raking in over $50,000 per day in mobile add revenue, which makes the decision by Nguyen to take the game down more alarming. In a recent interview with The Verge, he had mentioned that he was planning to further monetize the app with a paid ad-free version and/or in app purchases, but it seems like those plans have been put to rest.
So will you be downloading the game before it’s taken down?