Social Media 101: An Integrated Approach

Social Media Marketing

Below is a presentation I prepared for yet another entertaining workshop I held on behalf of the YES organization. In this presentation, I touch upon the basics of social media marketing and how to develop an effective strategy meant to create brand awareness and achieve campaign-oriented goals (such as website visits, leads, and sales).

Social media marketing continues to evolve and while this information may be pertinent right now, I am sure that a whole lot will change within the industry in a couple of months. Dating back to the first time I held a workshop on social media (May 2013), the following has happened:

  • Vine blossomed into a very popular app and social media network.
  • Snapchat became a highly used application to share images privately – making some doubt whether Facebook is still more popular among teens.
  • Pinterest and Instagram began testing image-based ads within their respective platforms.
  • Pinterest launched Rich Pins for recipes, products, and places.
  • Instagram launched video and direct messaging features to compete with Vine and Snapchat respectively.
  • Twitter updated its design and introduced self-serve advertising in Canada, the United Kingdom, and Ireland.
  • LinkedIn introduced sponsored updates and new company page features.
  • Facebook streamlined its advertising products and introduced autoplay videos.
  • Google announced that content posted to Google+ pages can be monetized in the future via its display network.

….and that’s just the tip of the iceberg. Evidently, as content becomes more essential in developing brand awareness, social media channels such as Facebook and Twitter will become even more important in an integrated online marketing plan. That’s why it’s important to stay up to date on trends and learn how to master the relevant  social media sites for your campaigns….who knows, maybe you may be the next one to have an Oreo moment.

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