Yours truly will admit it: I was addicted to Flappy Bird. Despite being a rather simplistic, unsophisticated game, I was convinced that I could beat my high score after playing just one last time….repeatedly.
The phenomenon took the Internet by storm this past month, and as soon as every major news source began covering the infamous app, Flappy Bird developer, Dong Nguyen, pulled it from both the App Store and Google Play. The crazy rise and fall of the game has lead to StartApp creating a detailed infographic analyzing the entire timeline of the game, and in some cases, providing rather inconceivable statistics. One such statistic lies in the monetization of the mobile game. Flappy Bird’s popularity led to the game generating over $50,000 per day in mobile advertising revenue, giving the aforementioned Nguyen a virtual cash cow.