20 Awesome Statistics to Power Your Marketing in 2014 [INFOGRAPHIC]

Online marketing is a continuously evolving tactic of the overall marketing mix, especially with social media becoming more popular among business professionals. A recent infographic published by WebDAM illustrates recent trends in marketing and how businesses will leverage channels such as social, email, and SEO to further increase brand awareness, generate leads, and increase overall sales in 2014. Some of the most significant trends include:

  • Social Media marketing budgets are expected to double over the next five years. This is due to the fact that Facebook, Twitter, and LinkedIn have viable advertising solutions to either build an audience or generate leads/sales, and emerging platforms such as Pinterest and Instagram will also have advertising features available to brands all over the world soon.  Continue reading

Social Media is Quickly Becoming a Major Source for News [INFOGRAPHIC]

Whether it’s scrolling through a Facebook feed, following major Twitter sources for news, or engaging in discussions with users on Reddit, social media platforms are quickly becoming a major source for users to both disseminate and consume news. Twitter in particular is a popular source to discover the latest breaking stories because the micro-blogging platform allows journalists and users alike to publish easy to read Tweets without breaking a sweat. A recent infographic published by the University of Florida Online presents some interesting data regarding social media platforms vs. traditional sources of news, including the fact that 64.5% of Americans will find their news online, illustrating the power of digital media in this era. In fact, the breakdown of where people access news is as follows:

  • Online news sites: 64.5%
  • Newspapers: 28.7%
  • Social Media: 27.7%
  • Radio: 18.7%
  • Other Print Sources: 6%

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