20 Awesome Statistics to Power Your Marketing in 2014 [INFOGRAPHIC]

Online marketing is a continuously evolving tactic of the overall marketing mix, especially with social media becoming more popular among business professionals. A recent infographic published by WebDAM illustrates recent trends in marketing and how businesses will leverage channels such as social, email, and SEO to further increase brand awareness, generate leads, and increase overall sales in 2014. Some of the most significant trends include:

  • Social Media marketing budgets are expected to double over the next five years. This is due to the fact that Facebook, Twitter, and LinkedIn have viable advertising solutions to either build an audience or generate leads/sales, and emerging platforms such as Pinterest and Instagram will also have advertising features available to brands all over the world soon. 
  • Emails with social sharing functions increase click-through rates by 158%. Email marketing is quickly evolving to becoming a complementary promotional tactic alongside social media to develop audiences, which is why integrating sharing buttons can help make users more active with your brand.
  • 33% of all organic traffic from Google goes to the 1st listing. SEO is becoming more important than ever despite many marketing professional claiming that “SEO is dead”. Those headlines are meant to drive traffic, but more often than not, can easily be debunked just be observing typical user behaviour online. Having the proper site structure, engaging & optimized website content, and a strategic link building strategy is still the foundation of online marketing today.

For more statistics to generate buy-in from executives, check out WedDAM’s infographic below – these stats along should help you increase internal marketing budgets. 😉

20 Captivating Statistics

Infographic source: WebDAMN Solutions

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.