As social media platform become more prevalent, the amount of time we spend engaging with others and sharing information tends to increase. Unfortunately for some, that could mean users start to emulate the identity of their favourite social media platforms. An entertaining infographic prepared by The Maple Kind illustrates the dominant identities in major social media platforms such as Facebook, Twitter, and LinkedIn, providing a laugh for those who have friends or know acquaintances that match these descriptions.
As social media platforms continue to evolve, the lines of communication are beginning to become more open between brands and regular users. In terms of finding new career opportunities, this has led to social media users leveraging the power of LinkedIn, Facebook, Twitter, and other platforms to boost their online profiles and submit job applications. However, the reverse also happens: when applying for new positions, it’s very likely that the companies to which you applied are investigating your social media presence. With that in mind, it’s important to make sure your online profiles do not have any potentially damaging or offensive content that may block you from landing a golden career opportunity. Continue reading
Marketing has quickly evolved over the past decade due to the rapid expansion of the Internet and web technologies in general. Quite a while ago, the traditional promotional mix was composed of advertising, PR, direct response marketing, sales promotion, personal selling, and according to some definitions, sponsorship. As of today, online marketing has cemented its position within the promotional mix either as its own component or an alternative platform to traditional marketing (outside of the web). Due to online marketing becoming a far more effective vehicle for brands to generate awareness and revenue, inbound marketing in particular has become far more efficacious than traditional outbound marketing to accomplish certain objectives.
March Madness comes every year and captures the interest of ardent and passive sports fans alike. Despite the amount of time spent on bracketology, most users see their brackets break within the first couple of games. In fact, according to an infographic prepared by Dedicated Media, the odds of picking a perfect bracket 9,223,372,036,854,775,808 to 1. That’s nine quintillion to one, which represents an insanely challenging odds. Some other cool statistics include:
- $7 Million total is wagered on brackets every year.
- 1 in 7 fans have called in sick to work to catch games from the tournament.
- 7.7 Million social media comments are posted during the tournament’s telecasts.
- 181 Million viewers will tune in across all types of platforms (television, online, and mobile).
In an official post on its Tumblr blog, Instagram announced that it has grown to over 200 million monthly active users. This represents a significant milestone for the social media photo sharing application, providing Facebook with another victory in the win column. Some other impressive statistics Instagram shared on the press section of its website illustrate the popularity of this social media platform:
- 65% of users are from outside the United States, giving Instagram a significant global presence.
- 20 Billion photos have been shared since Instagram launched back in 2010.
- There are over 1.6 Billion likes on a daily basis, which shows that users are highly engaged within the application.
- An average of 60 Million photos are posted on a daily basis.
Instagram made headlines throughout 2013 by introducing new features to compete with upstart social media platforms such as Vine and Snapchat. The response has been mixed: Instagram Video is a hugely popular feature, whereas Instagram Direct is seen as inferior to Snapchat’s private photo sharing capabilities. However, it’s clear that the burgeoning social media application is here to stay, especially as major brands begin to incorporate it within marketing activities alongside Facebook and Twitter. A couple of years ago, I recall being in a discussion with a colleague over the next social media icon to be featured alongside Facebook and Twitter on general advertisements, commercials, websites, and marketing materials. As we discussed the topic back and forth, we agreed that it would either be Google+ (because Google is just such a dominant entity) or Pinterest (pinning was the new fad back in 2012). Now, I can safely say that Instagram has easily surpassed those two platforms to cement its position as one of the three kings of social media marketing.
Are you an Instagram user? If so, are you actively using the application on a monthly basis?
Featured Image: CNet
Businesses that invest in social media and content marketing are likely to analyze the feedback generated in various channels to determine the attitudes consumers have towards their respective brands online. Mention, a company that provides real-time social media and web monitoring, analyzed over 1 Billion company mentions from nearly 200,000 alerts over the past two years to come up with some pretty intriguing insights:
Hashtags….brands either love them or hate them.
Hashtags become popular a long time ago when users began including them in every single Tweet on Twitter. Other social media platforms such as Pinterest, Instagram, and Google+ adopted the use of hashtags, following in the footsteps of the popular micro-blogging site. However, hashtags didn’t make an appearance on Facebook until 2013, and up until now, the response hasn’t been all that great.
In a recent report by Socialbakers, it was discovered that too many hashtags in a Facebook post can significantly decrease engagement rates. The table below illustrates what can happen to a brand’s Facebook social content if they choose to use too many hashtags in each post:
Every year, basketball enthusiasts, passive sports fans, and even the average Joes make an effort to fill out a bracket that indubitably busts within the first day of the Men’s NCAA Basketball tournament. Even this year, there has been a significant amount of upsets, with traditional powerhouses such as Duke, Ohio State, Syracuse, and Kansas falling before making it to the Sweet 16. Upsets within the early rounds are expected to occur, but it never ceases to amaze basketball fans when some of the bigger teams from power conferences are upset by the tournament’s Cinderellas.
This is why Warren Buffet’s idea to create the $1 Billion NCAA Bracket Challenge was a stroke of genius. Dangle a prize big enough to reel in even the most casual of sports fans and you have yourself a campaign that will market itself. With the allure of the biggest prize ever for any sports contest, almost 9 million people completed a bracket on Yahoo!. This lead to a massive amount of user data collection and the opportunity to generate revenue from strategic remarketing of selected offers. Assuming a $5 million dollar estimated cost, the estimated profit clocks in at $9 Million, with potential revenue generating from the following sources (data from the EZAds123 infographic below):
10 years can be quite the long time, especially within the social media environment. An infographic prepared by Endgadget shows some pertinent statistics regarding some of the major platforms and a timeline that shows how the value of social media platforms have grown since 2004. For example, the acquisitions below show a trend that exhibits the growing power of social media marketing platforms:
- 2005: News Corp. purchased Myspace for $580 Million.
- 2006: Google purchased YouTube for $1.65 Billion.
- 2012: Facebook purchased Instagram for $1.0 Billion.
- 2013: Yahoo! purchased Tumblr for $1.1 Billion.
- 2014: Facebook purchased WhatsApp for a staggering $19 Billion.
The foundation of any online marketing strategy lies in search engine optimization (SEO). More than ever, Internet users start searching for products and services online with search engine sites such as Google and Bing. Being able to dominate the first page of rankings for pertinent keywords can help your site capture a significant amount of targeted traffic. However, failing to rank anywhere on the first couple of pages on Google and Bing can end up being disastrous, making it difficult to capture enough relevant traffic to generate a positive ROI online.
An infographic below prepared by Appleton Creative provides a sufficient overview of SEO, providing salient facts and figures regarding this online marketing tactic. In fact, three particular statistics stand out and should convince any executive to buy into a sound SEO strategy:
- 92% of users never scroll past the first page of search engine results.
- One out of every three searches on Google are done on mobile devices.
- 93% of online experiences start with search engines.