As more businesses begin to incorporate Instagram into to their social media activities, marketing professionals are beginning to discover which types of photos work best to increase engagement and/or sales. An infographic prepared by Olapic exhibits some pretty interesting insights behind the effectiveness of Instagram marketing. The salient points can be found below.
- Featuring customer photos within the overall ecommerce experience has proven to have tremendous value. The average statistics indicate that conversion rates can increase by 5-7% and that the average order value can increase by 2%.
- When it comes to colours used within photos, brands should focus on green when optimizing for engagement and yellow or blue when optimizing for sales.
- For both engagement and sales, brands should stick away from filter mechanisms and rely on taking great photos. If your brand can invest in high-quality photos, there’s no reason to apply filters.
- A more active account is necessary to increase engagement, but brands shouldn’t spam their followers’ feeds with endless photos to increase a user’s likelihood to purchase.
With Instagram’s popularity continuously rising, it should be interesting to see how brands take advantage of the mobile app within the coming months, especially if more advertisers will be allowed to use Instagram ads to build awareness through the platform.