If there is any social media company that loves analyzing user data to come up with interesting insights, it’s Twitter. In an entertaining blog post today, the popular micro-blogging social media site published data that represents when users are more likely to post that they are feeling sad, happy, or in some cases, extremely hungover. Additionally, Twitter provided data relating to users Tweeting that they were going to be late for work, and as the data illustrates below, it seems to be a common problem during the peak summer months from June to August, with a high concentration of Tweets being seen Mondays through Wednesdays in the month of July.
Never afraid to redesign aspects of its website, Facebook has announced that it will be providing a more streamlined look for Pages this week, rolling out the new look shortly after they introduced a cleaned up version of the News Feed last week. Some of the changes will include:
- Decreasing the focus on page apps (or removal entirely?): as we can see on the image provided by Facebook below, the traditional spot for Facebook Apps has been hidden…in fact, it looks like they’ll be part of the “More” drop-down based on preliminary designs. While the debate rages about the importance of Facebook apps, it’s clear that the social media giant is ready to bury them within the new design.
- Two column system: the right-side of the page will now feature content published by the page, whereas the left-side will be reserved for page-related information such as business descriptions, maps, photos, and videos.
- Admins will now have easier access to Page tools via the introduction of a new navigation bar at the top of the page as well direct access to advertising via the Build Audience button.
- Pages to Watch will have its own section within Facebook Insights, giving page owners more opportunities to analyze the competition’s recent activity and become more proactive.
While primarily seen as a tool for increasing brand awareness and responding to customer inquiries/feedback, social media has proven to be quite an effective channel of online marketing for sales generation. Although some marketing professionals are still reticent towards investing resources into social media promotion, more studies are pointing to the efficacy of sites such as Facebook, Pinterest, and Twitter for both lead and sales generation.