40 Cool Social Media Stats

Social media marketing is quickly becoming a component of any business’ plan, but sometimes it can be difficult to get executives to buy into investing in content creation and advertising. Unfortunately, some executives just don’t understand the mass appeal of social media sites or the significant reach it has. Below are some statistics you can use to encourage your boss or fellow coworkers to start leveraging this popular online marketing phenomenon. 

Facebook
Facebook

 

  • There are currently over 1,230,000,000 monthly active users.
  • Average time spent on Facebook every day is 18 minutes.
  • There is an average of 350 million photos uploaded every day.
  • 72 million likes are registered within the social media platform every day.
  • There are over 144 million friend requests daily.
  • 216 million messages are sent daily within Facebook.
Twitter
Twitter
  • There are 645,750,000 total registered users, of which ~250 million are active on a monthly basis.
  • Average time spent on Twitter every day is 12 minutes and 51 seconds.
  • Over 500 million tweets are published on a daily basis.
  • 2.1 billion searches are conducted within Twitter’s search engine.
  • 60% of Twitter users access the site via mobile devices and applications.
  • The average user has 208 followers.
Pinterest
Pinterest

 

  • There are currently 70,000,000 registered pinners.
  • Pinterest users spend an average of 14.2 minutes per day on the site.
  • Four out of every five pins is a re-pin.
  • 80% of Pinterest users are female.
  • Half of the users on Pinterest have children.
  • The site currently generates over 10 million unique monthly visitors.
LinkedIn
LinkedIn
  • There are currently 277,000,000 users registered on LinkedIn.
  • The average user spends 17 minutes on the site every month.
  • 3 million businesses have created branded pages on the site.
  • There are a total of 2.1 million groups within the social media platform.
  • 8,000 groups are created every day.
  • Only 40% of users will login to their LinkedIn accounts on a daily basis.
Instagram
Instagram
  • There are a total of 150,000,000 active Instagram users.
  • The average users spends 257 minutes on the application on a monthly basis.
  • 55 million photos are uploaded on a daily basis.
  • Over 16 billion photos have been shared within the application.
  • There are over 1.2 billion image likes every day.
  • 70% of Instagram users will check their news feeds every day.
Google+
Google+

 

  • There are currently over 300,000,000 active users.
  • The average time spent on Google+ per month is abysmal, clocking in at 6.9 minutes.
  • 1.5 billion photos are uploaded every week.
  • There are 20 million mobile users that are active every month.
  • Google+ is registering an annual growth of 33%.
YouTube
YouTube

 

  • There are over 1,000,000,000 visitors each month.
  • The average user will spend 3 hours per month watching videos.
  • Over 6 billion hours of video are watched every month.
  • Over 4 billion videos are watched on a daily basis.
  • 600 million daily video views occur on mobile devices.

Statistics Source: The Logo Company
Featured Image Source: Thinkstock

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