Many brands, marketers, and general users are quick to hop on the most popular social media platforms in an effort to capitalize on the latest trends. Unfortunately, this can result in a lot of branded pages being horribly mismanaged, resulting in low engagement rates and a waste of social media content.
The best example of a social media platform that is terribly misused is Facebook. Some brands think that they can amass a significant amount of fans and generate a positive ROI by asking users to buy products every single day. Unfortunately, that will only result in fans tuning brands out, negatively impacting engagement rates and creating a veritable wasteland of a Facebook page.
There are some basic tips your brand should follow when it comes to approaching social media marketing.