The Dos and Don'ts of Social Media Marketing

The Dos and Don’ts of Social Media Marketing

Many brands, marketers, and general users are quick to hop on the most popular social media platforms in an effort to capitalize on the latest trends. Unfortunately, this can result in a lot of branded pages being horribly mismanaged, resulting in low engagement rates and a waste of social media content.

The best example of a social media platform that is terribly misused is Facebook. Some brands think that they can amass a significant amount of fans and generate a positive ROI by asking users to buy products every single day. Unfortunately, that will only result in fans tuning brands out, negatively impacting engagement rates and creating a veritable wasteland of a Facebook page.

There are some basic tips your brand should follow when it comes to approaching social media marketing.

Continue reading

Noticing a Refreshing Issues on Your Twitter App? You're not Alone

Noticing a Refreshing Issue on Your Twitter App? You’re Not Alone

Twitter users began noticing a benign but highly annoying issue within the mobile application earlier today regarding the refreshing feature. Instead of bringing users to the top of the news feed, the application would only move up the news feed small blocks at a time rather than scrolling straight to the most recent Tweets. While not a significant issue, it can be troublesome for Twitter users that are following a lot of people and need to sift through their news feed to get to the most recent Tweets.

Yours truly noticed the issues earlier this morning and it took myself about 10 refreshes to finally get to the latest Tweets, and I don’t follow that many active users (I’m not a big fan of the “follow for follow” activity that results in following 10,000+ accounts). Luckily, the issue is only prevalent on mobile applications, and according to Mashable, a Twitter representative did confirm that the social media company is aware of the issue and is currently working to correct the refreshing issue.

Have you experienced difficulty getting to the top of your Twitter feed today on either your smartphone or tablet?

Infographic Inception: the Rise of Visual Content in Online Marketing [INFOGRAPHIC]

If you are a regular subscriber of this blog, you will notice that I tend to share interesting infographics related to online marketing and provide my own perspective on the salient statistics/lessons extracted each graphic. There is a strategic reason for this: infographics provide a lot of benefits for both businesses and bloggers alike when it comes to generating interest, engagement, and traffic. An infographic below prepared by M2 Communications illustrates this perfectly, drawing out 8 reasons why businesses need to invest into designing and publishing infographics on a regular basis.

Continue reading