The foundation of any online marketing strategy lies in search engine optimization (SEO). More than ever, Internet users start searching for products and services online with search engine sites such as Google and Bing. Being able to dominate the first page of rankings for pertinent keywords can help your site capture a significant amount of targeted traffic. However, failing to rank anywhere on the first couple of pages on Google and Bing can end up being disastrous, making it difficult to capture enough relevant traffic to generate a positive ROI online.
An infographic below prepared by Appleton Creative provides a sufficient overview of SEO, providing salient facts and figures regarding this online marketing tactic. In fact, three particular statistics stand out and should convince any executive to buy into a sound SEO strategy:
- 92% of users never scroll past the first page of search engine results.
- One out of every three searches on Google are done on mobile devices.
- 93% of online experiences start with search engines.
Incorporating search engine optimization into your overall online marketing mix is essential. However, only focusing on SEO won’t help your business succeed online. To capture pertinent traffic from all sources, it’s important to complement SEO with social media, content marketing, paid advertising, and other tactics that will capture traffic and engage your audience.
Infographic Source: Visual.ly