Going Hashtag Crazy on Facebook can Hurt Your Brand's Social Media Presence

Going Hashtag Crazy on Facebook can Hurt Your Brand’s Social Media Presence

Hashtags….brands either love them or hate them.

Hashtags become popular a long time ago when users began including them in every single Tweet on Twitter. Other social media platforms such as Pinterest, Instagram, and Google+ adopted the use of hashtags, following in the footsteps of the popular micro-blogging site. However, hashtags didn’t make an appearance on Facebook until 2013, and up until now, the response hasn’t been all that great.

In a recent report by Socialbakers, it was discovered that too many hashtags in a Facebook post can significantly decrease engagement rates. The table below illustrates what can happen to a brand’s Facebook social content if they choose to use too many hashtags in each post:

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The Marketing Power of the $1 Billion NCAA Bracket Contest [INFOGRAPHIC]

The Marketing Power of the $1 Billion NCAA Bracket Challenge [INFOGRAPHIC]

Every year, basketball enthusiasts, passive sports fans, and even the average Joes make an effort to fill out a bracket that indubitably busts within the first day of the Men’s NCAA Basketball tournament. Even this year, there has been a significant amount of upsets, with traditional powerhouses such as Duke, Ohio State, Syracuse, and Kansas falling before making it to the Sweet 16. Upsets within the early rounds are expected to occur, but it never ceases to amaze basketball fans when some of the bigger teams from power conferences are upset by the tournament’s Cinderellas.

This is why Warren Buffet’s idea to create the $1 Billion NCAA Bracket Challenge was a stroke of genius. Dangle a prize big enough to reel in even the most casual of sports fans and you have yourself a campaign that will market itself. With the allure of the biggest prize ever for any sports contest, almost 9 million people completed a bracket on Yahoo!. This lead to a massive amount of user data collection and the opportunity to generate revenue from strategic remarketing of selected offers. Assuming a $5 million dollar estimated cost, the estimated profit clocks in at $9 Million, with potential revenue generating from the following sources (data from the EZAds123 infographic below):

Continue reading “The Marketing Power of the $1 Billion NCAA Bracket Challenge [INFOGRAPHIC]”