As social media platforms continue to evolve, the lines of communication are beginning to become more open between brands and regular users. In terms of finding new career opportunities, this has led to social media users leveraging the power of LinkedIn, Facebook, Twitter, and other platforms to boost their online profiles and submit job applications. However, the reverse also happens: when applying for new positions, it’s very likely that the companies to which you applied are investigating your social media presence. With that in mind, it’s important to make sure your online profiles do not have any potentially damaging or offensive content that may block you from landing a golden career opportunity. Continue reading
Marketing has quickly evolved over the past decade due to the rapid expansion of the Internet and web technologies in general. Quite a while ago, the traditional promotional mix was composed of advertising, PR, direct response marketing, sales promotion, personal selling, and according to some definitions, sponsorship. As of today, online marketing has cemented its position within the promotional mix either as its own component or an alternative platform to traditional marketing (outside of the web). Due to online marketing becoming a far more effective vehicle for brands to generate awareness and revenue, inbound marketing in particular has become far more efficacious than traditional outbound marketing to accomplish certain objectives.