As social media platforms continue to evolve, the lines of communication are beginning to become more open between brands and regular users. In terms of finding new career opportunities, this has led to social media users leveraging the power of LinkedIn, Facebook, Twitter, and other platforms to boost their online profiles and submit job applications. However, the reverse also happens: when applying for new positions, it’s very likely that the companies to which you applied are investigating your social media presence. With that in mind, it’s important to make sure your online profiles do not have any potentially damaging or offensive content that may block you from landing a golden career opportunity.
The infographic below was prepared by Career Savvy Magazine and contains some very helpful tips for the social media jobseeker. They include:
- Before you start applying for a myriad of positions, itès important to do your due diligence and Google your own name online. This will help you identify and potentially incriminating content that needs to be cleaned up and/or deleted.
- 45% of employers have admitted to investigating candidates on social media, particular on Facebook, LinkedIn, and Twitter. In fact, 33% of employers stated that they rejected a potential candidate based on the content they found online, which is why maintaining your profiles is essential if you’re an active social media user.
- “Never judge a book by its cover”…..that saying does not apply to your online profiles. In fact, potential employers can be turned off by any of the following images: a default avatar, a pixellated/blurry image, unrelated profile images, and distasteful/offensive pictures.
- An employer will investigate a candidate’s online presence for three reasons: (1) to gauge a candidate’s professionalism, (2) to evaluate whether or not the candidate would be a suitable match based on the company culture, and (3) to learn more about the candidate’s academic and professional qualifications.
Social media platforms provide a multitude of opportunities to market your personal brand and control the content users can find. LinkedIn can become a valuable tool for networking and building out a professional virtual resume, whereas blogging platforms can give you an opportunity to brand yourself as an expert within your field by publishing informative content. Twitter, a popular micro-blogging tool, is known as a website where users can create 140 character elevator pitches called a “twesumes” to capture the attention of potential employers. Although Facebook is largely a social networking tool to interact with friends and brands, you can follow updates from potential employers and even submit resumes/cover letters via direct messaging. Even platforms such as Pinterest and Instagram can be leveraged to create visual portfolios and position your personal brand as unique compared to others within your field.
Have you every used social media to find new careers? If not, you may be missing out on a lot of golden opportunities.
Infographic Source: Career Savvy