The Power of Social Media for B2B Marketing

Social media marketing is largely seen as a tactic embraced by B2C businesses to connect with audiences across multiple platforms. Contests, community building exercises, and product promotional posts are the norm on Facebook and Instagram when it comes to marketing to end users in the B2C environment. This aspect of online marketing has proven to be very effective for ecommerce businesses in particular, with Pinterest being noted as a great source for generating referral traffic. However, social media marketing can also be beneficial for B2B businesses looking to increase brand awareness and generate viable leaders. In 2013, the top five preferred social media platforms among B2B companies were:

  • LinkedIn
  • Facebook
  • Twitter
  • Blogs
  • YouTube

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