Email marketing is a growing tactic in the online environment because it helps complement social media activities and allows businesses to strategically remarket to users. However, there is a continuous debate with regards to the optimal times to deploy email campaigns. Conventional wisdom and experience on behalf of advertisers is Wednesday or Thursday afternoon. However, according to statistics compiled in an infographic below, the best reactions may happen several days after initial email deployment:
- 21% of transactions happen within two days of receiving an email.
- 32% of purchases take place two week after the initial reception of an email.