Email marketing is a growing tactic in the online environment because it helps complement social media activities and allows businesses to strategically remarket to users. However, there is a continuous debate with regards to the optimal times to deploy email campaigns. Conventional wisdom and experience on behalf of advertisers is Wednesday or Thursday afternoon. However, according to statistics compiled in an infographic below, the best reactions may happen several days after initial email deployment:
- 21% of transactions happen within two days of receiving an email.
- 32% of purchases take place two week after the initial reception of an email.
Strategic email remarketing can be a very lucrative activity for any ecommerce business because it allows brands to cultivate new users and continuously generate top of mind awareness. I myself have seen email remarketing work as both a consumer (Frank & Oak) and as an advertiser on behalf of a client. Not only do brands leverage drip marketing campaigns to promote specials, but newsletters can consistently drive targeted traffic back to websites in a ready-to-purchase state.
In your experience as an advertiser or consumer, when do you think is the best time during the week to launch important email campaigns?