The Social Media Game of Thrones [INFOGRAPHIC]

The Social Media Game of Thrones [INFOGRAPHIC]

Game of Thrones has captivated audiences of all kinds across the globe, both through the television show produced by HBO and the book series on which it is based, A Song of Ice and Fire. The rise and fall of houses in the series is reminiscent of that in the social media world. As in the thoroughly entertaining work of fiction, the giants of social media compete with one another for supremacy. The inforgraphic below prepared by Marketo likens six social media platforms to various characters from the series. They are:

  • Myspace: Maester Aemon Targaryen
  • Tumblr: Daenerys Targaryen
  • Google+: Pereyr Baelish
  • Twitter: House Stark
  • Instagram: Margaery Tyrell
  • Facebook: House Lannister

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Seven Reasons why Your Brand Needs to go Mobile [INFOGRAPHIC]

There’s no doubting it: mobile will overtake desktop soon enough.

Every day, digital users access their favourite websites, emails, and social media profiles on all types of mobile devices. This presents a multitude of opportunities for businesses to leverage mobile marketing to increase brand awareness, generate leads, and increase revenue generation. An infographic prepared by Text Market illustrates seven reasons why going mobile is a necessity for brands. They are:

  1. Users will not leave home without mobile devices.
  2. Messages on mobile devices will get read.
  3. Mobile is more personal than desktop.
  4. Smartphones and tablets provide new channels for communication.
  5. It’s cost effective.
  6. Access to the Internet is increasing at a rapid rate on mobile platforms.
  7. Mobile is set to surpass other platforms such as TV.

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Powerful Facebook Mobile Statistics [INFOGRAPHIC]

Powerful Facebook Mobile Statistics [INFOGRAPHIC]

Facebook already reigns supreme within the social media world, and it seems that its presence on mobile devices is increasing at a rapid rate. At the moment there are over 1 billion monthly active users on Facebook mobile and that number will continue to skyrocket as digital users continue to leverage smartphones and tablets to access social media platforms. Facebook’s influence isn’t limited to its own app: both Instagram and Messenger, Facebook owned applications, each have over 200 million active users as well.

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