2014 proved to be quite the significant year within the social media marketing realm. With mobile usage on the rise, burgeoning mobile apps such as Snapchat and Instagram have become immensely popular among younger crowds. Facebook continues to reign supreme among all social media platforms, reaching 1.35 billion active users by the end of the calendar year.
An infographic prepared by Didit has been embedded below and succinctly exhibits the salient social media statistics and facts from 2014. Based on these statistics and the growth of various social media platforms, I expect 2015 will become a landmark year within the industry. Platforms such as Pinterest, Instagram, and Snapchat will continue to develop their respective advertising products, whereas titans such as Facebook and Twitter likely see their monthly active users and international reach increase. Yours truly eagerly awaits to see how the industry will develop over the next 12 months.