It’s been a while since I have contributed to this blog, so I thought this would be the best way to break the ice.
Understandably, companies get excited this time of year because consumers with disposable income (and those without, unoftuantely) splurge like crazy both online and in retail stores. In fact, what used to be just a day-long event has now transformed into a week-long spending craze, starting the Monday before Thanksgiving and ending on Cyber Monday the following week. The image below is a screenshot from an email a friend of mine received this morning. As you can see, Iberostar shows their excitement about the upcoming shopping craze by advertising what they call the “Blackest” deals……wait, what??
That’s right, folks. The “BLACKEST” deals are here – and they even call it the “BLACK SALE”. Either something was lost in translation, or their marketing team really thought this was a good idea.
Stay tuned for more Black Friday marketing mishaps as this week progresses.