Bringing various types of multimedia to the forefront, Facebook has launched a new ad format back in March that incorporates videos, images, and spruced-up elements within a single post. The new format is called: Collections.
As shown in the example above, the new ad format is rich with media and resembles a Canvas creative, which provides a similar experience to that of a landing page hosted within Facebook’s infrastructure. Developed for retailers with product catalogs hosted on Facebook, the objective of this ad format is to showcase collections, using an image or video as the crux of the creative. Advertisers will have the option to embed either a video or an image as the first element of the creative; however, with videos eliciting more engagement than posts using only images, it would be in the best interest of advertisers to use a video as the focal point of the creative. In fact, video content has proven to be highly effective for advertisers of all types: according to Facebook, an impressive 75% of users have stated that watching videos via social media platforms can influence their purchasing decisions. Continue reading