Google Posts, a content publishing feature teased by Google earlier this year, is currently being rolled out to all Google My Business users. While Google+ was widely unpopular and faded away not too long ago, Google Posts has a lot of potential for local businesses when it comes to engaging users and generating leads.
The Snapchat clone, Instagram Stories, has hit a brand new benchmark, reaching a total of 250 million daily active users. The Facebook-owned mobile app is quickly surpassing Snapchat as the leader in hosting evanescent content, as more users are ditching the other content sharing app for Instagram. What makes this new benchmark even more impressive is that Instagram Stories only hit the 200 million daily active user mark in April, representing a 25% increase in only two months. With Snapchat’s daily active user base struggling to grow, this is a clear victory for both Instagram and Facebook.