Google Allows Business to Add Booking Buttons to Local Search Results

Earlier this year, Google introduced booking buttons to local search results for a small set of advertisers. Google has now opened the feature up to more businesses within the Google My Business dashboard. However, the feature is not global and only accessible for businesses that have an account with one of Google’s supported scheduling partners.

If you’re one of the fortunate businesses that have access to this brand new feature, here’s how you can get set up quickly:

  • Step 1: Login to your Google My Business dashboard and look for the “Sign up for Bookings” button.
  • Step 2: Choose your booking provider. Some of the booking partners include SetMore, Genbook, and Shore.
  • Step 3: Track your bookings. The Google My Business dashboard will provide a detailed summary of all booking data.

And that’s it! The integration is rather simple and can help businesses further digitize their marketing efforts when it comes to generating new leads and clients. Unfortunately, access is not global and the booking feature is currently restricted to a set of businesses within the United States. Of course, it shouldn’t take Google too long to roll this out across the globe, especially if the booking button leads to more revenue generation for local businesses.

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