A Rant About Why Snapchat_s New App Update Sucks

A Rant About Why Snapchat’s New App Update Sucks

If Snpachat’s goal was to create consternation among its users and have them flood Twitter with diatribes and vitriolic comments, then the social media company evidently succeeded with its new app update.

Anger and outrage are often unwarranted when it comes to tech companies updating their apps and software. People tend to overreact, and that’s perfectly fine. Snapchat’s app update, on the other hand, is yet another classic example of a tech company heavily valuing revenue generation over enhancing the user experience. Focusing on revenue-generating features isn’t necessarily a bad thing, primarily when the company is traded on the stock exchange and needs to appease investors continuously. However, with Instagram Stories surpassing Snapchat in the most important metric, daily active users, the last thing Snapchat can afford to do is to lose even more users to its fiercest competitor.

What is the commotion regarding this update? Can it honestly be that bad?

Yes. It’s awful.

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