Common SEO Mistakes You Need to Avoid When Building a New Website

Common SEO Mistakes You Need to Avoid When Building a New Website

For the uninitiated, dabbling in the dark art of SEO, better known as Search Engine Optimization, can be a daunting and intimidating task. If you’re unsure of how to navigate the digital realm, don’t let hubris be your downfall and attempt to implement tactics that will only result in search engines rejecting your website. If the words “search engine optimization” seem like sorcery to you, it’s better to hand the keys to your site to digital marketing professionals and agencies. However, if you’re on a limited budget, this guide can be a handy resource on what NOT to do – I’ll keep what you SHOULD do for another time. 😉

Not Developing a Keyword Strategy

Believe it or not, the whole point of search engine optimization is to be found. If you end up building a new website or have one made for you without thinking about how your target audience is going to come across your site naturally via search engines, then you may want to consider having your business owner card revoked. Ouf – I’m sorry, that’s a little harsh, but if you’re going to invest your own money into marketing your business, you need to do it correctly and not screw up during your first at-bat (a baseball reference, btw).

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IGTV Instagram's New Video App & YouTube's New Competitor

IGTV: Instagram’s New Video App & YouTube’s New Competitor

Relevance is critical in the new digital age, especially in the social media marketing environment. No matter how successful a tech giant’s business model may be, if innovation isn’t at the forefront (or at the very least, acquiring successful operations to absorb fancy features), popular platforms risked being tossed aside like yesterday’s news. For example, how many of you remember Meerkat, Peach, or Jelly?

Well, I do because I’m addicted to social media, but chances are that none of you even remember these three platforms.

Implementing new features is essential to the life-force of major social media platforms. Snapchat’s growth hit a wall when Instagram stole the Stories feature. Let’s be honest: that was a genius AND malevolently ruthless move, which has worked out very well for Instagram, which currently has one billion monthly active users. Twitter increased its character limit to get back into the spotlight last year, which has seen its stock increase steadily over the past year. All major social media platforms made Periscope and Meerkat irrelevant by adopting live streaming capabilities. Peach came and went, bewildering us all for a short period of time. However, one aspect of the social media world has relative remained unchanged: YouTube dominates when it comes to hosting video content.

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